D’ici fin juin 2009, l’ensemble du r\u00e9seau Atac du groupe Auchan- et ses 180 magasins (franchis\u00e9s ou non) – va passer sous l’enseigne de distribution alimentaire Simply Market.<\/p>\n<\/strong>Alors que la nouvelle enseigne de franchise est test\u00e9e depuis d\u00e9but 2009 et correspond \u00e0 un nouveau positionnement du groupe, Auchan va investir cette ann\u00e9e 100 millions d’euros dans cette perspective de changement de nom.<\/p>\n
Les raisons de ce nouveau tournant ?<\/strong> Auchan ne souhaite pas \u00eatre absent du paysage du hard-discount en France. Ce march\u00e9 en pleine mutation repr\u00e9sente en effet plus de 14 % de part de march\u00e9 et semble attirer une client\u00e8le de plus en plus nombreuse.<\/p>\nEt \u00e0 l’international, la strat\u00e9gie est la m\u00eame : –\u00a0en Espagne, 75 points de vente Sabeco ont d\u00e9j\u00e0 pris le nom Simply Market ; –\u00a0en Italie, 172 Simply sont ouverts est correspondent \u00e0 la moiti\u00e9 des points de vente Sma du groupe Auchan.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"D’ici fin juin 2009, l’ensemble du r\u00e9seau Atac du groupe Auchan- et ses 180 magasins (franchis\u00e9s ou non) – va passer sous l’enseigne de distribution alimentaire Simply Market. Alors que la nouvelle enseigne de franchise est test\u00e9e depuis d\u00e9but 2009 et correspond \u00e0 un nouveau positionnement du groupe, Auchan va investir cette ann\u00e9e 100 millions […]<\/p>\n","protected":false},"author":51,"featured_media":127997,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[1842],"class_list":["post-127995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","tag-politique-concept-produit","entry","has-media"],"acf":[],"yoast_head":"\n
SIMPLY MARKET (ex ATAC): Fini Atac : 2009 sera l'ann\u00e9e Simply Market pour le groupe Auchan<\/title>\n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n\t \n\t \n\t \n