{"id":127167,"date":"2009-08-03T02:00:00","date_gmt":"2009-08-03T02:00:00","guid":{"rendered":"https:\/\/ac-franchise.com\/une-nouvelle-strategie-textile-pour-la-franchise-intermarche"},"modified":"2009-08-03T02:00:00","modified_gmt":"2009-08-03T02:00:00","slug":"une-nouvelle-strategie-textile-pour-la-franchise-intermarche","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/une-nouvelle-strategie-textile-pour-la-franchise-intermarche","title":{"rendered":"Une nouvelle strat\u00e9gie \u00ab textile \u00bb pour la franchise Intermarch\u00e9"},"content":{"rendered":"<p>Alors que <strong>le groupement des Mousquetaires <\/strong>vient de c\u00e9der sa franchise de mode V\u00eati, le c\u00e9l\u00e8bre groupe de distribution entend bien <strong>se repositionner sur le secteur du textile avec son enseigne principale de supermarch\u00e9s Intermarch\u00e9.<\/p>\n<p><\/strong>Et cette nouvelle strat\u00e9gie passera en 2010 par <strong>l&rsquo;extension du p\u00e9rim\u00e8tre de ses deux marques propres Eldys et Pommette et par le lancement de Domedia <\/strong>pour tout l&rsquo;univers de la maison (dont le linge de maison sign\u00e9 jusqu&rsquo;\u00e0 aujourd&rsquo;hui par la marque Flocon).<\/p>\n<p>Si Intermarch\u00e9 repr\u00e9sente 1500 points de vente dont 250 seulement ont des surfaces sup\u00e9rieures \u00e0 2000 m\u00b2, les dirigeants ont bien conscience de tout l&rsquo;impact et du fort taux de rentabilit\u00e9 d&rsquo;un secteur habillement de qualit\u00e9.<\/p>\n<p>Et tout sera fait pour susciter l&rsquo;achat plaisir. <strong>Une ambition : que les clients s&rsquo;arr\u00eatent beaucoup plus souvent dans les rayons textile des magasins Intermarch\u00e9 !<\/p>\n<p><\/strong><em>Vu dans Journal du Textile n\u00b0 2006<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alors que le groupement des Mousquetaires vient de c\u00e9der sa franchise de mode V\u00eati, le c\u00e9l\u00e8bre groupe de distribution entend bien se repositionner sur le secteur du textile avec son enseigne principale de supermarch\u00e9s Intermarch\u00e9. 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