l’enseigne Schmidt du groupe SALM-Soci\u00e9t\u00e9 alsacienne de meubles<\/strong>, les dirigeants dressaient le bilan des ann\u00e9es \u00e9coul\u00e9es et pr\u00e9sentaient les grandes lignes strat\u00e9giques des mois \u00e0 venir. <\/div>\n<\/p><\/div>\n<\/p><\/div>\nLa SALM, num\u00e9ro un sur le march\u00e9 fran\u00e7ais, num\u00e9ro 5 sur le march\u00e9 europ\u00e9en avec Cuisinella, Schmidt et EMK<\/strong> (meubles de cuisine et de salle de bains vendus en kit \u00e0 l’intention de la grande distribution et des magasins sp\u00e9cialis\u00e9s) a r\u00e9alis\u00e9 en 2008 un chiffre d’affaires de 304 millions d’euros.<\/p>\nL’enseigne Schmidt compte aujourd’hui 417 concessionnaires <\/strong>dans le monde dont 143 \u00e0 l’export et se place en premi\u00e8re position en termes de notori\u00e9t\u00e9.<\/p>\nSon succ\u00e8s, Schmidt le doit notamment au rapport de confiance engag\u00e9 entre la t\u00eate de r\u00e9seau et les concessionnaires<\/strong> et \u00e0 sa grande capacit\u00e9 d’innovation.<\/p>\nAinsi, Schmidt s’est engag\u00e9 depuis octobre 2008 \u00e0 faire adopter par le plus grand nombre de ses points de vente un nouveau concept de magasin <\/strong>valorisant le design, la modernit\u00e9 et le savoir-faire de la marque.<\/p>\nUne affaire \u00e0 suivre.<\/p>\n","protected":false},"excerpt":{"rendered":"
Le 15 septembre dernier, \u00e0 l’occasion des 50 ans de l’enseigne Schmidt du groupe SALM-Soci\u00e9t\u00e9 alsacienne de meubles, les dirigeants dressaient le bilan des ann\u00e9es \u00e9coul\u00e9es et pr\u00e9sentaient les grandes lignes strat\u00e9giques des mois \u00e0 venir. La SALM, num\u00e9ro un sur le march\u00e9 fran\u00e7ais, num\u00e9ro 5 sur le march\u00e9 europ\u00e9en avec Cuisinella, Schmidt et EMK […]<\/p>\n","protected":false},"author":51,"featured_media":125893,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[1844],"class_list":["post-125892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","tag-vie-du-reseau-de-la-franchise","entry","has-media"],"acf":[],"yoast_head":"\n
SCHMIDT: Le cuisiniste Schmidt souffle ses 50 bougies<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\t\n\t\n\t\n