{"id":124994,"date":"2010-01-12T01:00:00","date_gmt":"2010-01-12T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.com\/le-marche-de-leau-en-franchise"},"modified":"2010-01-12T01:00:00","modified_gmt":"2010-01-12T01:00:00","slug":"le-marche-de-leau-en-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/le-marche-de-leau-en-franchise","title":{"rendered":"Le march\u00e9 de l&rsquo;eau en Franchise ?"},"content":{"rendered":"<p><span style=\"FONT-FAMILY: Verdana; FONT-SIZE: 8pt\">Le traitement de l&rsquo;eau est un march\u00e9 d\u00e9j\u00e0 ancien mais aussi d&rsquo;avenir. Pour autant, faut-il s&rsquo;y aventurer et comment ?<\/p>\n<p> Nous connaissons tous au moins une marque d&rsquo;adoucisseur qui s&rsquo;est d\u00e9velopp\u00e9e par le porte \u00e0 porte et le marketing direct avec des VRP commissionn\u00e9s. Nous avons tous entendu parler de l&rsquo;un de ces r\u00e9seaux de vente directe parfois assimilables \u00e0 de la vente \u00ab\u00a0boule de neige\u00a0\u00bb et qui proposent de la filtration et de la gaz\u00e9ification. <\/p>\n<p> Aujourd&rsquo;hui, la r\u00e9flexion de certains acteurs sur le march\u00e9 du traitement de l&rsquo;eau consiste \u00e0 remplacer les m\u00e9thodes de vente parfois agressives par des m\u00e9thodes plus \u00ab\u00a0soft\u00a0\u00bb avec de la pub, des magasins, des franchis\u00e9s&#8230;.. Mais il reste encore des afficionados du pied dans la porte et de la fausse r\u00e9duction pour emporter une d\u00e9cision rapide avant d&rsquo;\u00eatre mis en concurrence ! Ces m\u00e9thodes sont condamnables car elles ne permettent pas au consommateur de d\u00e9cider en pleine connaissance de cause. Elles permettent un gain imm\u00e9diat pour le vendeur mais au d\u00e9triment de l&rsquo;image de marque et de la p\u00e9rennit\u00e9 du r\u00e9seau.<\/p>\n<p><em><strong>La premi\u00e8re erreur\u00a0\u00e0 \u00e9viter, c&rsquo;est l&rsquo;illusion du\u00a0produit r\u00e9volutionnaire et exclusif<\/strong><\/em>. Qu&rsquo;il y ait des innovations et des performances techniques est ind\u00e9niable mais la notion d&rsquo;exclusivit\u00e9 est g\u00e9n\u00e9ralement plus li\u00e9e \u00e0 une marque ou \u00e0 un fournisseur interm\u00e9diaire qu&rsquo;\u00e0 un r\u00e9sultat d\u00e9fini. Et quand l&rsquo;exclusivit\u00e9 sur un brevet est garantie, sachez qu&rsquo;il existe souvent d&rsquo;autres moyens d&rsquo;arriver \u00e0 un\u00a0r\u00e9sultat identique.<\/p>\n<p><strong><em>La seconde erreur\u00a0\u00e0 \u00e9viter, c&rsquo;est d&rsquo;accorder trop d&rsquo;importance \u00e0 la notion de fabricant<\/em><\/strong>. La plupart fabriquent les bo\u00eetiers dans lesquels ils mettent les proc\u00e9d\u00e9s actifs achet\u00e9s ailleurs et donc \u00e9galement fournis \u00e0 leurs concurrents.<\/p>\n<p><em><strong>La troisi\u00e8me erreur\u00a0\u00e0 \u00e9viter, c&rsquo;est de croire que ce march\u00e9 va se d\u00e9velopper sans que certaines marges excessives ne soient \u00ab\u00a0reproportionn\u00e9es\u00a0\u00bb<\/strong><\/em> sous la pression d&rsquo;une concurrence qui devrait amener des entreprises plus puissantes \u00e0 s&rsquo;int\u00e9resser aux diff\u00e9rents march\u00e9s de l&rsquo;eau.<\/p>\n<p> Et pourtant, l&rsquo;arriv\u00e9e d&rsquo;acteurs plus importants qu&rsquo;actuellement pourrait \u00ab\u00a0d\u00e9bloquer\u00a0\u00bb ce potentiel que chacun entrevoit&#8230;..Nous en reparlerons bient\u00f4t en d\u00e9voilant une v\u00e9ritable innovation.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le traitement de l&rsquo;eau est un march\u00e9 d\u00e9j\u00e0 ancien mais aussi d&rsquo;avenir. Pour autant, faut-il s&rsquo;y aventurer et comment ? Nous connaissons tous au moins une marque d&rsquo;adoucisseur qui s&rsquo;est d\u00e9velopp\u00e9e par le porte \u00e0 porte et le marketing direct avec des VRP commissionn\u00e9s. Nous avons tous entendu parler de l&rsquo;un de ces r\u00e9seaux de [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[450],"tags":[1839],"class_list":["post-124994","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-marketing","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le march\u00e9 de l&#039;eau en Franchise ?<\/title>\n<meta name=\"description\" content=\"Le traitement de l&#039;eau est un march\u00e9 d\u00e9j\u00e0 ancien mais aussi d&#039;avenir. 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