{"id":123659,"date":"2010-04-21T02:00:00","date_gmt":"2010-04-21T02:00:00","guid":{"rendered":"https:\/\/ac-franchise.com\/les-relations-presse-un-excellent-moyen-pour-faire-connaitre-sa-franchise-introduction"},"modified":"2020-02-13T10:17:25","modified_gmt":"2020-02-13T09:17:25","slug":"les-relations-presse-un-excellent-moyen-pour-faire-connaitre-sa-franchise-introduction","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/les-relations-presse-un-excellent-moyen-pour-faire-connaitre-sa-franchise-introduction","title":{"rendered":"Les relations presse, un excellent moyen pour faire conna\u00eetre sa franchise (Introduction)"},"content":{"rendered":"
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<\/a><\/div>\n
\nFranchis\u00e9s et franchiseurs, vous voulez vous faire conna\u00eetre ? Vous avez raison : la notori\u00e9t\u00e9 d’une enseigne est un des atouts majeurs de sa r\u00e9ussite.<\/strong><\/div>\n<\/div>\n<\/div>\n

Face \u00e0 cette probl\u00e9matique, les relations presse repr\u00e9sentent un moyen efficace et \u00e0 faible co\u00fbt. <\/strong>Encore faut-il bien savoir les ma\u00eetriser !<\/p>\n


\nR\u00e8gle n\u00b0 1 : choisissez les bons m\u00e9dias
\nR\u00e8gle n\u00b0 2 : soyez clair et pr\u00e9cis dans vos messages
\nR\u00e8gle n\u00b0 3 : r\u00e9digez un dossier de presse et des communiqu\u00e9s
\nR\u00e8gle n\u00b0 4 :\u00a0rencontrez r\u00e9guli\u00e8rement la presse
\nR\u00e8gle n\u00b0 5 : analysez l’effet de votre strat\u00e9gie
\nR\u00e8gle n\u00b0 6 : n’h\u00e9sitez pas \u00e0 faire appel \u00e0 des professionnels<\/strong><\/p>\n

Audrey Caudron<\/p>\n","protected":false},"excerpt":{"rendered":"

Franchis\u00e9s et franchiseurs, vous voulez vous faire conna\u00eetre ? Vous avez raison : la notori\u00e9t\u00e9 d’une enseigne est un des atouts majeurs de sa r\u00e9ussite. Face \u00e0 cette probl\u00e9matique, les relations presse repr\u00e9sentent un moyen efficace et \u00e0 faible co\u00fbt. Encore faut-il bien savoir les ma\u00eetriser ! R\u00e8gle n\u00b0 1 : choisissez les bons m\u00e9dias […]<\/p>\n","protected":false},"author":52,"featured_media":123660,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[450],"tags":[1839],"class_list":["post-123659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nLes relations presse, un excellent moyen pour faire conna\u00eetre sa franchise (Introduction)<\/title>\n<meta name=\"description\" content=\"Franchis\u00e9s et franchiseurs, vous voulez vous faire conna\u00eetre ? 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