{"id":123393,"date":"2010-05-11T02:00:00","date_gmt":"2010-05-11T02:00:00","guid":{"rendered":"https:\/\/ac-franchise.com\/lenseigne-de-mode-nordiste-pimkie-de-nouveau-sur-les-rails"},"modified":"2010-05-11T02:00:00","modified_gmt":"2010-05-11T02:00:00","slug":"lenseigne-de-mode-nordiste-pimkie-de-nouveau-sur-les-rails","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/lenseigne-de-mode-nordiste-pimkie-de-nouveau-sur-les-rails","title":{"rendered":"L’enseigne de mode nordiste Pimkie de nouveau sur les rails ?"},"content":{"rendered":"
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Apr\u00e8s l’annonce en mai 2009 de la suppression de 190 emplois chez Pimkie<\/strong>, ce n’est qu’\u00e0 la fin de l’ann\u00e9e\u00a0et une mobilisation tr\u00e8s forte des salari\u00e9s pour obtenir de meilleures conditions de d\u00e9part que l’accord a finalement \u00e9t\u00e9 sign\u00e9. C’est le secteur de la logistique qui a \u00e9t\u00e9 le plus touch\u00e9 avec 138 postes concern\u00e9s. <\/p>\n

Cette entreprise du groupe Mulliez a connu des heures de gloire dans les ann\u00e9es 90\/2000 mais s’est laiss\u00e9e distanc\u00e9es par les nouvelles enseignes de fast fashion et les grandes chaines telles H&M et Zara. Le chiffre d’affaires au m2 de la franchise de v\u00eatements Pimkie <\/strong>a chut\u00e9 de plus de 50% en quelques ann\u00e9es.<\/p>\n

Pour lui permettre un retour \u00e0 la rentabilit\u00e9, ce plan social s’ajoute \u00e0 une restructuration en profondeur de la marque dans tous les secteurs de l’entreprise : des magasins relook\u00e9s avec de nouvelles vitrines, une organisation transversale par secteur d’activit\u00e9 et non par pays comme c’\u00e9tait le cas auparavant. <\/p>\n

Le ton avait d\u00e9j\u00e0 \u00e9t\u00e9 donn\u00e9 avec une offre est d\u00e9j\u00e0 \u00ab\u00a0internationalis\u00e9e\u00bb, et une collection unique et une seule centrale d’achat pour les quatre pays o\u00f9 la franchise Pimkie <\/strong>est install\u00e9e.
4 entrep\u00f4ts auront en charge de livrer les magasins les plus proches: Offenburg, Milan, Barcelone et Lille. Dans le Nord, un seul site sera conserv\u00e9 (celui de Wasquehal) o\u00f9 sera regroup\u00e9e toute la logistique Pimkie celui de Neuville en Ferrain \u00e0 la fronti\u00e8re belge sera supprim\u00e9.<\/p>\n

Pimkie compte plus de 2000 salari\u00e9s en France (6000 dans toute l’Europe), 750 magasins dont 280 en France. Avec cette nouvelle organisation, la franchise Pimkie\u00a0<\/strong>affirme avoir toutes les cartes en mains pour reprendre sa place sur le circuit <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Apr\u00e8s l’annonce en mai 2009 de la suppression de 190 emplois chez Pimkie, ce n’est qu’\u00e0 la fin de l’ann\u00e9e\u00a0et une mobilisation tr\u00e8s forte des salari\u00e9s pour obtenir de meilleures conditions de d\u00e9part que l’accord a finalement \u00e9t\u00e9 sign\u00e9. C’est le secteur de la logistique qui a \u00e9t\u00e9 le plus touch\u00e9 avec 138 postes concern\u00e9s. […]<\/p>\n","protected":false},"author":51,"featured_media":123394,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[1842],"class_list":["post-123393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","tag-politique-concept-produit","entry","has-media"],"acf":[],"yoast_head":"\nPimkie: L'enseigne de mode nordiste Pimkie de nouveau sur les rails ?<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s l'annonce en mai 2009 de la suppression de 190 emplois chez Pimkie, ce n'est qu'\u00e0 la fin de l'ann\u00e9e\u00a0et une mobilisation tr\u00e8s forte des salari\u00e9s pour obtenir de meilleures conditions de d\u00e9part que l'accord a finalement \u00e9t\u00e9 sign\u00e9. 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