{"id":120112,"date":"2010-12-10T01:00:00","date_gmt":"2010-12-10T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.com\/article\/l-autorite-de-la-concurrence-eclaircit-la-relation-commercant-franchise-grande-distribution-2357"},"modified":"2010-12-10T01:00:00","modified_gmt":"2010-12-10T01:00:00","slug":"l-autorite-de-la-concurrence-eclaircit-la-relation-commercant-franchise-grande-distribution-2357","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/l-autorite-de-la-concurrence-eclaircit-la-relation-commercant-franchise-grande-distribution-2357","title":{"rendered":"L’ Autorit\u00e9 de la Concurrence \u00e9claircit la relation commer\u00e7ant franchis\u00e9 \/ Grande distribution"},"content":{"rendered":"
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<\/a> <\/div>\n
Communiqu\u00e9 : L’UNFD se f\u00e9licite de l’avis adopt\u00e9 par l’Autorit\u00e9 de la Concurrence le 7 d\u00e9cembre 2010 concernant les contrats d’affiliation de magasins ind\u00e9pendants (franchise, approvisionnement) et les modalit\u00e9s d’acquisition du foncier commercial dans le secteur de la distribution alimentaire. On se souvient que cette autosaisine pour avis faisait suite \u00e0 une saisine contentieuse de cette m\u00eame Autorit\u00e9 en 2007, ayant abouti \u00e0 un non lieu en raison de preuves insuffisantes. Les dysfonctionnements du jeu concurrentiel n’avaient cependant pas \u00e9chapp\u00e9 \u00e0 l’Autorit\u00e9 de la concurrence qui, aujourd’hui, pose le cadre juridique dans lequel doivent se d\u00e9rouler les relations entre franchis\u00e9s du commerce de proximit\u00e9 et franchiseurs de la grande distribution.<\/b> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Transparence et concurrence\u00a0<\/h2>\n<\/p><\/div>\n

Rappelons que l’autosaisine pour avis date de f\u00e9vrier 2010. 10 mois plus tard, l’avis n\u00b0 10-A-26 du 7 d\u00e9cembre 2010 constitue un pas important vers une plus grande transparence dans les contrats unissant les commer\u00e7ants ind\u00e9pendants qui exploitent leur magasin sous enseigne (franchis\u00e9s affili\u00e9s, locataires-g\u00e9rants) et d’une plus grande
concurrence dans le secteur de la distribution alimentaire de proximit\u00e9.<\/p>\n

Pour redynamiser la concurrence, il faut d’une part lever les barri\u00e8res<\/b> qui emp\u00eachent l’arriv\u00e9e de nouvelles enseignes sur le march\u00e9 (par exemple, les pratiques de gel du foncier commercial), et d’autre part favoriser la mobilit\u00e9 des magasins ind\u00e9pendants entre enseignes concurrentes, entrav\u00e9e aujourd’hui par des contrats trop longs et trop rigides.
Or, comme le constate l’Autorit\u00e9, il est aujourd’hui tr\u00e8s difficile de cr\u00e9er de nouveaux magasins. Au final, cette situation cause un pr\u00e9judice au consommateur, en \u00e9levant des obstacles \u00e0 la concurrence et \u00e0 la diversit\u00e9 commerciale.<\/p>\n

Les pr\u00e9conisations de l’Autorit\u00e9 satisfont totalement l’UNFD qui avait d\u00e9j\u00e0 attir\u00e9 son attention sur divers points : on rel\u00e8vera notamment les pr\u00e9conisations relatives \u00e0 la limitation, voire l’interdiction, des clauses instaurant des droits de priorit\u00e9 (pacte de pr\u00e9f\u00e9rence par exemple) sur l’acquisition du foncier commercial, ou encore \u00e0 la limitation des clauses de non r\u00e9affiliation post-contractuelle<\/a><\/b>, assimilables \u00e0 des clauses de non concurrence, qui emp\u00eachent la mobilit\u00e9 des affili\u00e9s alors m\u00eame que les contrats sont termin\u00e9s. Pour que la concurrence puisse jouer, il faut aussi limiter la dur\u00e9e des contrats, actuellement beaucoup trop longue dans la plupart des cas. L’Autorit\u00e9 pr\u00e9conise des contrats d’une dur\u00e9e de 5 ans, suffisante et raisonnable au regard des investissements r\u00e9alis\u00e9s.<\/p>\n

L’UNFD esp\u00e8re vivement que cet avis incitera les acteurs les plus puissants de la distribution alimentaire \u00e0 modifier leurs pratiques. Elle souhaite \u00e9galement, comme l’Autorit\u00e9 le sugg\u00e8re, une intervention rapide du l\u00e9gislateur sur ce sujet pour graver dans le marbre ces pr\u00e9cieuses recommandations, et sera elle-m\u00eame tr\u00e8s attentive \u00e0 l’am\u00e9lioration ou non de la situation des franchis\u00e9s.<\/p>\n

A propos de l’UNFD<\/p>\n

Cr\u00e9\u00e9e il y a plus de 70 ans, l’UNFD – Union nationale des syndicats de d\u00e9taillants en fruits et l\u00e9gumes est un lieu d’\u00e9changes et de r\u00e9flexions pour un r\u00e9seau de commer\u00e7ants f\u00e9d\u00e9r\u00e9s au sein d’organisations r\u00e9gionales et nationales. L’UNFD assure la d\u00e9fense des d\u00e9taillants<\/strong> en fruits et l\u00e9gumes et en alimentation g\u00e9n\u00e9rale aupr\u00e8s de l’administration, des Pouvoirs Publics, des d\u00e9cideurs \u00e9conomiques et des acteurs du commerce.<\/p>\n

Communiqu\u00e9 de presse<\/p>\n","protected":false},"excerpt":{"rendered":"

Communiqu\u00e9 : L’UNFD se f\u00e9licite de l’avis adopt\u00e9 par l’Autorit\u00e9 de la Concurrence le 7 d\u00e9cembre 2010 concernant les contrats d’affiliation de magasins ind\u00e9pendants (franchise, approvisionnement) et les modalit\u00e9s d’acquisition du foncier commercial dans le secteur de la distribution alimentaire. On se souvient que cette autosaisine pour avis faisait suite \u00e0 une saisine contentieuse de […]<\/p>\n","protected":false},"author":52,"featured_media":120113,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[450],"tags":[1843],"class_list":["post-120112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-reglementation-des-affaires","entry","has-media"],"acf":[],"yoast_head":"\nL' 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