La Bo\u00eete \u00e0 Pizza<\/b><\/a>, franchise de restauration rapide sp\u00e9cialiste des \u00ab\u00a0pizzas gourmet\u00a0\u00bb,<\/b> met en place une communication marketing dynamique, point cl\u00e9 pour les franchis\u00e9s. \nTout au long de l’ann\u00e9e, 6 campagnes publicitaires viennent ponctuer\u00a0les autres actions marketing comme: \n– des millions de flyers avec coupons de r\u00e9duction, distribu\u00e9s dans les bo\u00eetes aux lettres et en street marketing, \n– des partenariats TV, \n– des campagnes nationales d’affichage 4X3, \n– des mailings et newsletters hebdomadaires, \n– une campagne radio, \n– des agences de presse et de communication.<\/p>\n L’objectif du plan marketing national est avant tout de conqu\u00e9rir et de fid\u00e9liser la client\u00e8le. La franchise La Bo\u00eete \u00e0 Pizza r\u00e9alise aussi r\u00e9guli\u00e8rement des op\u00e9rations \u00e9v\u00e9nementielles <\/b>comme des partenariats avec des chefs \u00e9toil\u00e9s Michelin: \u00ab\u00a0Op\u00e9ration des Grands Chefs\u00a0\u00bb, des partenariats sportifs (le Rally Dakar 2010, la coupe du monde de Football 2010), ou encore un partenariat avec les Restos du Coeur.\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
La Bo\u00eete \u00e0 Pizza, franchise de restauration rapide sp\u00e9cialiste des \u00ab\u00a0pizzas gourmet\u00a0\u00bb, met en place une communication marketing dynamique, point cl\u00e9 pour les franchis\u00e9s. Tout au long de l’ann\u00e9e, 6 campagnes publicitaires viennent ponctuer\u00a0les autres actions marketing comme: – des millions de flyers avec coupons de r\u00e9duction, distribu\u00e9s dans les bo\u00eetes aux lettres et en […]<\/p>\n","protected":false},"author":50,"featured_media":22324,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-119895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\n
Un marketing dynamique pour la franchise de restauration<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n\t \n\t \n\t \n