{"id":117776,"date":"2011-05-17T16:57:00","date_gmt":"2011-05-17T16:57:00","guid":{"rendered":"https:\/\/ac-franchise.com\/article\/la-franchise-de-restauration-rapide-n1-dans-le-monde-en-nombre-de-restaurants"},"modified":"2011-05-17T16:57:00","modified_gmt":"2011-05-17T16:57:00","slug":"la-franchise-de-restauration-rapide-n1-dans-le-monde-en-nombre-de-restaurants","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/la-franchise-de-restauration-rapide-n1-dans-le-monde-en-nombre-de-restaurants","title":{"rendered":"La franchise de restauration rapide n\u00b01 dans le monde en nombre de restaurants"},"content":{"rendered":"<div class=\"widget title_text\">\n<h2>Description de l&rsquo;activit\u00e9 :<\/h2>\n<p> La franchise de restauration rapide SUBWAY\u00ae est devenue le leader mondial en nombre de restaurants. La franchise am\u00e9ricaine souhaite continuer de se d\u00e9velopper en France, \u00e0 travers des restaurants en Franchise. Lisez cette interview donn\u00e9e en exclusivit\u00e9 \u00e0 AC Franchise par la responsable du d\u00e9veloppement r\u00e9seau en France. <\/p><\/div>\n<div class=\"widget title_h3\">\n<h2>Point de vue du franchiseur ou de la t\u00eate de r\u00e9seau :<\/h2>\n<\/p><\/div>\n<div class=\"widget left_picture_title_text\">\n<div class=\"row-fluid\">\n<div class=\"thumbnail widget-media-thumbnail span4\"> <a href=\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2013\/11\/28\/20131128122440-2e2222e99c60c2a8bee7f63d9918b8be.jpg\" data-remote=\"true\"> <img decoding=\"async\" src=\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2013\/11\/28\/20131128122440-2e2222e99c60c2a8bee7f63d9918b8be.jpg\" title=\" \"><\/a> <\/div>\n<div class=\"widget-content\"> <strong><span style=\"color: rgb(255, 102, 0);\"><em>AC Franchise : Pr\u00e9sentez-nous l&rsquo;\u00e9tendue des produits et \/ ou services que propose votre enseigne ?<br \/><\/em><\/span><\/strong><strong>Na\u00ealle Lassen : <\/strong>Les restaurants SUBWAY\u00ae proposent une tr\u00e8s large gamme de sandwichs, salades et wraps r\u00e9alis\u00e9s sous les yeux des clients. Ils ont ainsi le loisir de choisir leurs ingr\u00e9dients en fonction de leurs go\u00fbts et de leurs envies du moment. <br \/> Nous avons \u00e9galement une offre petit d\u00e9jeuner, sans oublier les fameux cookies SUBWAY\u00ae\u00a0!<br \/> De plus nous enrichissons r\u00e9guli\u00e8rement notre gamme de produits avec par exemple les gourdes de fruits BuddyFruits, 100 % fruits, sans sucres ajout\u00e9s, ni colorants, ni conservateur, ni additif, pr\u00e9sents dans nos restaurants depuis avril 2011. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><span style=\"color: rgb(255, 102, 0);\"><strong><em>AC Franchise : Comment se porte le march\u00e9 actuellement ? Quelle place a votre enseigne sur le march\u00e9 ?<br \/><\/em><\/strong><\/span><strong>Na\u00ealle Lassen : <\/strong>Avec pr\u00e8s de <u>35 000 restaurants dans le monde<\/u>, l&rsquo;enseigne SUBWAY\u00ae est le <strong>premier r\u00e9seau de franchise sur le segment de la restauration rapide<\/strong>. La marque est devenue incontournable au plan international.<br \/> Quant au march\u00e9 de la restauration rapide, c&rsquo;est l&rsquo;un des plus porteurs \u00e0 ce jour en terme de cr\u00e9ation d&rsquo;entreprises, avec des progressions de chiffres d&rsquo;affaires chaque ann\u00e9e. M\u00eame l&rsquo;ann\u00e9e derni\u00e8re, qui a \u00e9t\u00e9 une ann\u00e9e de crise pour la grande majorit\u00e9 des secteurs d&rsquo;activit\u00e9s, la restauration rapide a sorti son \u00e9pingle du jeu !<\/p>\n<p><span style=\"color: rgb(255, 102, 0);\"><strong><em>AC Franchise : Quelle est l&rsquo;originalit\u00e9 de votre concept ?<br \/><\/em><\/strong><\/span><strong>Na\u00ealle Lassen :<\/strong> La libert\u00e9 du choix des ingr\u00e9dients, la pr\u00e9paration sous les yeux du client et les diff\u00e9rentes sortes de pains cuits sur place tout au long de la journ\u00e9e. Les restaurants SUBWAY\u00ae offrent la possibilit\u00e9 de consommer des produits vari\u00e9s, frais et de qualit\u00e9, avec de multiples recettes<\/p>\n<p><span style=\"color: rgb(255, 102, 0);\"><em><strong>AC Franchise : Quels sont d\u00e9sormais vos objectifs \u00e0 court et moyen terme et quels moyens allez-vous engager pour y parvenir ?<br \/><\/strong><\/em><\/span><strong>Na\u00ealle Lassen : <\/strong><u>L&rsquo;objectif 2011 est d&rsquo;atteindre les 300 restaurants<\/u>. A moyen terme, c&rsquo;est \u00e0 dire en 2015, nous avons pour objectif 1 200 restaurants, partout en France. <br \/> N&rsquo;oublions pas que nous faisons de la <strong>restauration de proximit\u00e9<\/strong>. <br \/> C&rsquo;est d&rsquo;ailleurs pour cela que nous avons lanc\u00e9, en d\u00e9cembre 2010, la premi\u00e8re campagne de publicit\u00e9 \u00e0 la TV, avec un tr\u00e8s fort dispositif, notamment sur France T\u00e9l\u00e9vision. Elle se poursuivra sur toute l&rsquo;ann\u00e9e 2011. Communiquer sur des m\u00e9dias puissants, tels que la t\u00e9l\u00e9vision, contribue \u00e0 g\u00e9n\u00e9rer du trafic et de la notori\u00e9t\u00e9 pour les restaurants de nos franchis\u00e9s.<br \/> Nous allons \u00e9galement<u> recruter de nouveaux Agents de D\u00e9veloppement<\/u>. Aujourd&rsquo;hui au nombre de 12, ils sont les repr\u00e9sentants r\u00e9gionaux de l&rsquo;enseigne, garants du d\u00e9veloppement de SUBWAY\u00ae et de l&rsquo;animation au quotidien sur le terrain. A terme ils seront 15, afin de couvrir tout le territoire national.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Description de l&rsquo;activit\u00e9 : La franchise de restauration rapide SUBWAY\u00ae est devenue le leader mondial en nombre de restaurants. La franchise am\u00e9ricaine souhaite continuer de se d\u00e9velopper en France, \u00e0 travers des restaurants en Franchise. Lisez cette interview donn\u00e9e en exclusivit\u00e9 \u00e0 AC Franchise par la responsable du d\u00e9veloppement r\u00e9seau en France. Point de vue [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":117775,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[458],"tags":[],"class_list":["post-117776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interview - Interview - SUBWAY\u00ae: La franchise de restauration rapide n\u00b01 dans le monde en nombre de restaurants<\/title>\n<meta name=\"description\" content=\"Description de l&#039;activit\u00e9 : La franchise de restauration rapide SUBWAY\u00ae est devenue le leader mondial en nombre de restaurants. 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