{"id":117452,"date":"2011-06-23T02:00:00","date_gmt":"2011-06-23T02:00:00","guid":{"rendered":"https:\/\/ac-franchise.com\/article\/litalie-et-la-franchise"},"modified":"2021-05-27T19:55:36","modified_gmt":"2021-05-27T18:55:36","slug":"litalie-et-la-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/litalie-et-la-franchise","title":{"rendered":"L&rsquo;Italie et la franchise"},"content":{"rendered":"<div class=\"widget left_picture_title_text\">\n<div class=\"row-fluid\">\n<div class=\"widget-content\">Dans un article paru dans Points de Vente, Sandrine Richard, avocate au sein du Cabinet Simon Associ\u00e9s, explique comment les r\u00e9seaux \u00e9trangers peuvent s&rsquo;implanter dans la p\u00e9ninsule italienne au moyen d&rsquo;une master-franchise. La l\u00e9gislation pr\u00e9sente n\u00e9anmoins certaines sp\u00e9cificit\u00e9s sur lesquelles elle donne quelques pr\u00e9cisions.\u00a0Selon cet article, l&rsquo;Italie serait le pays europ\u00e9en qui compterait le plus grand nombre de franchises.<\/p>\n<p>(Note de AC Franchise : Nous sommes curieux de voir quelle est la\u00a0d\u00e9finition du mot franchise\u00a0dans les statistiques utilis\u00e9es, car cette affirmation nous parait optimiste) Le pays repr\u00e9sente n\u00e9anmoins une destination int\u00e9ressante pour les enseignes d\u00e9sirant se d\u00e9velopper, il demeure en effet la sixi\u00e8me puissance \u00e9conomique mondiale)<\/p><\/div>\n<\/div>\n<\/div>\n<div class=\"widget title_h3\">\n<h2>La franchise italienne fait l&rsquo;objet d&rsquo;une loi<\/h2>\n<\/div>\n<p>Au nord se constitue une sorte de<strong> triangle d&rsquo;or <\/strong>avec les villes de Milan, Turin et G\u00eanes, une des r\u00e9gions les plus riches d&rsquo;Europe. Le centre, o\u00f9 l&rsquo;on trouve Rome, reste tr\u00e8s dynamique, seul le sud accuse un retard \u00e9conomique important.<\/p>\n<p>La moiti\u00e9 des<strong> r\u00e9seaux de franchise <\/strong>sont consacr\u00e9s aux services et un quart aux produits destin\u00e9s \u00e0 la personne. Un r\u00e9seau compte en moyenne une soixantaine de franchis\u00e9s. La plupart des r\u00e9seaux \u00e9trangers tentent de s&rsquo;implanter gr\u00e2ce \u00e0 la <strong>master-franchise<\/strong>, alors que moins de 30 % sont des <strong>franchises directes<\/strong>.<\/p>\n<p>Il existe en Italie une loi ayant \u00e9tabli la franchise\u00a0: la loi du 6 mai 2004, compl\u00e9t\u00e9e par un d\u00e9cret de 2005. Elle pr\u00e9voit qu&rsquo;un contrat de franchise ne peut \u00eatre consenti que par un franchiseur ayant pr\u00e9c\u00e9demment test\u00e9 sa formule sur le march\u00e9. La loi impose \u00e9galement la remise\u00a0au\u00a0franchis\u00e9\u00a0d&rsquo;une copie du contrat envisag\u00e9 et d&rsquo;un document d&rsquo;information pr\u00e9contractuelle.<\/p>\n<p>La dur\u00e9e du contrat doit \u00eatre suffisante pour permettre au franchis\u00e9 de rentabiliser son investissement et ne peut \u00eatre inf\u00e9rieure \u00e0 3 ans. Cette loi exige \u00e9galement le respect de certaines obligations par le franchis\u00e9 comme la stricte <strong>confidentialit\u00e9<\/strong> concernant son activit\u00e9 en franchise ou les obligations \u00e0 demander aux employ\u00e9s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans un article paru dans Points de Vente, Sandrine Richard, avocate au sein du Cabinet Simon Associ\u00e9s, explique comment les r\u00e9seaux \u00e9trangers peuvent s&rsquo;implanter dans la p\u00e9ninsule italienne au moyen d&rsquo;une master-franchise. La l\u00e9gislation pr\u00e9sente n\u00e9anmoins certaines sp\u00e9cificit\u00e9s sur lesquelles elle donne quelques pr\u00e9cisions.\u00a0Selon cet article, l&rsquo;Italie serait le pays europ\u00e9en qui compterait le plus [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":117453,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[450],"tags":[],"class_list":["post-117452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","entry","has-media"],"acf":[],"yoast_head":"<!-- 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