{"id":116855,"date":"2011-09-19T02:00:00","date_gmt":"2011-09-19T02:00:00","guid":{"rendered":"https:\/\/ac-franchise.com\/article\/une-strategie-de-partenariat-plus-selective-pour-la-franchise-mode"},"modified":"2019-09-27T13:49:32","modified_gmt":"2019-09-27T12:49:32","slug":"une-strategie-de-partenariat-plus-selective-pour-la-franchise-mode","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/une-strategie-de-partenariat-plus-selective-pour-la-franchise-mode","title":{"rendered":"Une strat\u00e9gie de partenariat plus s\u00e9lective pour la franchise mode"},"content":{"rendered":"
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\nSur le march\u00e9 de la <\/b>mode f\u00e9minine<\/b><\/a> hyper tendance, la franchise v\u00eatement femme Cop Copine veut se positionner sur le cr\u00e9neau haut de gamme en terme d’image<\/b>. Cette marque sur le march\u00e9 depuis 25 ans est diffus\u00e9e dans des boutiques en propre (35 en France), dans plus de 60 corners aux Galeries Lafayette, dans une quarantaine de boutiques en concession et chez pr\u00e8s de 300 multimarques.\n<\/div>\n<\/div>\n<\/div>\n

Beaucoup trop dispers\u00e9e pour les fondateurs de l’enseigne qui veulent redonner \u00e0 Cop Copine une identit\u00e9 plus s\u00e9lective \u00e0 commencer par le nouveau concept de magasin mis en oeuvre depuis 2008 : d\u00e9cor minimaliste, couleurs neutres o\u00f9 seul le logo orange rappelle l’ancienne version. Cop Copine veut \u00eatre une marque de mode pointue en terme de style et exigeante en terme de qualit\u00e9. Elle ne veut plus cohabiter avec d’autres marques qui \u00e0 ses yeux la d\u00e9valorise.<\/p>\n

Les conditions pour\u00a0commercialiser la\u00a0franchise Cop Copine deviennent donc plus contraignantes pour les diffuseurs. Les boutiques en concession devront adopter la nouvelle identit\u00e9 visuelle et vendre 90% des articles de la marque Cop Copine. Beaucoup de multimarques qui ne correspondent pas aux exigences de la franchise mode se verront refuser la vente des produits.<\/p>\n

Pour se d\u00e9velopper, les dirigeants se tournent vers l’international o\u00f9 la franchise Cop Copine est d\u00e9j\u00e0 bien pr\u00e9sente comme en Europe de l’Est et en particulier en Russie mais aussi en Grande Bretagne et au Moyen Orient.
\nDe nouvelles boutiques sont programm\u00e9es \u00e0 Barcelone, \u00e0 New York dans des quartiers branch\u00e9s et aussi en Pologne et en Roumanie.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sur le march\u00e9 de la mode f\u00e9minine hyper tendance, la franchise v\u00eatement femme Cop Copine veut se positionner sur le cr\u00e9neau haut de gamme en terme d’image. Cette marque sur le march\u00e9 depuis 25 ans est diffus\u00e9e dans des boutiques en propre (35 en France), dans plus de 60 corners aux Galeries Lafayette, dans une […]<\/p>\n","protected":false},"author":42,"featured_media":116856,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-116855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nUne strat\u00e9gie de partenariat plus s\u00e9lective pour la franchise mode<\/title>\n<meta name=\"description\" content=\"Sur le march\u00e9 de la mode hyper tendance, la franchise vetement femme Cop Copine veut se positionner sur le cr\u00e9neau haut de gamme en terme d'image. 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