{"id":114545,"date":"2012-04-27T21:37:00","date_gmt":"2012-04-27T21:37:00","guid":{"rendered":"https:\/\/ac-franchise.com\/article\/interview-de-georges-abbou-et-de-chantal-scalia-archive-2008"},"modified":"2020-09-11T15:51:29","modified_gmt":"2020-09-11T14:51:29","slug":"interview-de-georges-abbou-et-de-chantal-scalia-archive-2008","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/interview-de-georges-abbou-et-de-chantal-scalia-archive-2008","title":{"rendered":"Interview de Georges Abbou et de Chantal Scalia (2008)"},"content":{"rendered":"
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Point de vue du franchiseur ou de la t\u00eate de r\u00e9seau :<\/h2>\n<\/div>\n
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La franchise Cuisines Aviva est une franchise de cuisines low cost.<\/em><\/strong> L’enseigne propose \u00e0 ses clients une large gamme de cuisines modernes, traditionnelles ou design, \u00e9quip\u00e9es et pas ch\u00e8res. La franchise Cuisines Aviva <\/strong>compresse les co\u00fbts et n\u00e9gocie les prix de l’\u00e9lectrom\u00e9nager afin de garantir \u00e0 ses clients des produits vari\u00e9s – plus de 120 fa\u00e7ades et 80 styles de poign\u00e9es – <\/em>au prix le plus bas possible avec une haute qualit\u00e9 et des garanties offertes.\u00a0<\/em><\/strong>Georges Abbou, Pr\u00e9sident et Chantal Scalia, Responsable Franchise, nous parlent des points forts de <\/em>cette\u00a0franchise de cuisines low cost.<\/em><\/strong><\/div>\n<\/div>\n<\/div>\n

Interview vid\u00e9o AC Franchise Cuisines Aviva<\/strong> r\u00e9alis\u00e9e en 2008<\/p>\n

Georges Abbou<\/strong> : \u00ab Le concept de la franchise Aviva<\/a> est de la cuisine haute qualit\u00e9 \u00e0 des prix tr\u00e8s accessibles<\/strong>. Nous sommes dans un syst\u00e8me low cost o\u00f9 nous avons compress\u00e9 tout ce qui est co\u00fbt pour pouvoir mettre le produit, la qualit\u00e9 et le prix en avant.<\/p>\n

Le concept comprend le meuble et l’\u00e9lectrom\u00e9nager<\/strong> avec une fourchette de prix qui peut aller de 2 \u00e0 4 mille euros – tout est compris dedans – dans nos premiers produits et dans un produit de taille plus importante, la fourchette de prix est entre 3 et 6 mille euros, meuble et \u00e9lectrom\u00e9nager compris \u00bb.<\/p>\n

Chantal Scalia<\/strong> : \u00ab La franchise Aviva souhaite se d\u00e9velopper et mailler le territoire en trois ans<\/strong>. Donc nous avons d\u00e9j\u00e0 en 2007 commenc\u00e9 ce d\u00e9veloppement en franchise avec un certain succ\u00e8s. Notre objectif de 2008 est d’une dizaine d’ouvertures de signatures de magasins. Nous souhaitons aller vite mais sans vraiment nous pr\u00e9cipiter. Le plus important pour nous \u00e9tant de faire r\u00e9ussir les gens qui nous ont fait confiance et c’est plus important que d’ouvrir quelques magasins de plus.<\/p>\n

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Il y a un accompagnement d\u00e8s le premier contact, d\u00e8s le d\u00e9marrage.<\/strong> Nous attachons beaucoup d’importance aux valeurs humaines et au partage de ces valeurs. C’est le premier crit\u00e8re d’\u00e9change et de s\u00e9lection de nos candidats. Par la suite, nous les accompagnons tout au long de leur projet aussi bien au niveau juridique, technique et commercial gr\u00e2ce \u00e0 des formations tr\u00e8s pointues.<\/div>\n<\/div>\n<\/div>\n

Nous mettons en place des suivis de magasins d\u00e8s l’ouverture avec un suivi intensif pendant l’ouverture de mani\u00e8re \u00e0 ce que le franchis\u00e9 s’approprie la m\u00e9thode le plus rapidement possible de fa\u00e7on \u00e0 ce que nous garantissons sa r\u00e9ussite. Notre objectif est de faire r\u00e9ussir tous nos franchis\u00e9s.<\/strong><\/p>\n

Le profil des franchis\u00e9s Aviva\u00a0ce sont des gens qui ont envie d’entreprendre, qui aiment manager et faire progresser leurs \u00e9quipes. Les magasins ont des \u00e9quipes de 4 \u00e0 5 personnes, le franchis\u00e9 doit pouvoir faire progresser son \u00e9quipe pour r\u00e9ussir. L’aspect management est tr\u00e8s important.<\/strong><\/p>\n

Nous recherchons des franchis\u00e9s qui ont le profil de commer\u00e7ant \u0096 nous sommes \u00e9galement des commer\u00e7ants \u0096 Il faut que l’on trouve cette fibre l\u00e0 ainsi que le plaisir de servir et de r\u00e9pondre aux attentes des clients et bien s\u00fbr avec l’aspect gestion \u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"

Point de vue du franchiseur ou de la t\u00eate de r\u00e9seau : La franchise Cuisines Aviva est une franchise de cuisines low cost. L’enseigne propose \u00e0 ses clients une large gamme de cuisines modernes, traditionnelles ou design, \u00e9quip\u00e9es et pas ch\u00e8res. La franchise Cuisines Aviva compresse les co\u00fbts et n\u00e9gocie les prix de l’\u00e9lectrom\u00e9nager afin […]<\/p>\n","protected":false},"author":54,"featured_media":114543,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[458],"tags":[],"class_list":["post-114545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nInterview de Georges Abbou et de Chantal Scalia, R\u00e9seau Cuisines Aviva<\/title>\n<meta name=\"description\" content=\"Point de vue du franchiseur ou de la t\u00eate de r\u00e9seau : La franchise Cuisines Aviva est une franchise de cuisines low cost. 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