{"id":114395,"date":"2012-05-04T05:26:00","date_gmt":"2012-05-04T05:26:00","guid":{"rendered":"https:\/\/ac-franchise.com\/article\/interview-du-directeur-developpement-archive-2008"},"modified":"2020-09-16T14:18:57","modified_gmt":"2020-09-16T13:18:57","slug":"interview-du-directeur-developpement-archive-2008","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/interview-du-directeur-developpement-archive-2008","title":{"rendered":"Interview du directeur D\u00e9veloppement (2008)"},"content":{"rendered":"
\n

Point de vue du franchiseur ou de la t\u00eate de r\u00e9seau :<\/h2>\n<\/div>\n
\n
\n
<\/a><\/div>\n
La franchise Petits Petons, franchise de chaussures pour enfants,\u00a0<\/strong>lan\u00e7ait alors un concept innovent \u00e0 travers une soixantaine de magasins en France. L’enseigne se d\u00e9veloppait par le biais\u00a0la commission-affiliation<\/strong> et recherchait des entrepreneurs, des investisseurs et des commer\u00e7ants pour poursuivre son expansion. Depuis – pour des raisons financi\u00e8res – la marque a \u00e9t\u00e9 rachet\u00e9e par l’enseigne Du Pareil Au M\u00eame.\u00a0Didier Marel alors Directeur du d\u00e9veloppement de l’enseigne Petits Petons<\/strong>, nous pr\u00e9sente <\/em>cette\u00a0franchise de chaussures pour enfants.\u00a0<\/em><\/strong>
\n<\/strong><\/div>\n<\/div>\n<\/div>\n

Interview vid\u00e9o AC Franchise Petits Petons<\/strong> r\u00e9alis\u00e9e en 2008<\/p>\n

AC Franchise : M. Marel bonjour, vous \u00eates le directeur d\u00e9veloppement de l’enseigne Petits Petons. Pouvez-vous me pr\u00e9senter votre concept et votre positionnement sur le march\u00e9 ?<\/strong><\/em><\/p>\n

Didier Marel<\/strong> : \u00ab Nous sommes une enseigne qui a \u00e9t\u00e9 cr\u00e9\u00e9e en 1992, nous avons commenc\u00e9 \u00e0 d\u00e9velopper les premiers magasins en franchise en 1996. Aujourd’hui, le r\u00e9seau comporte une soixantaine de magasins\u00a0<\/strong>dont une grande partie en succursaliste et environ 25 magasins en affiliation. En mati\u00e8re de prix, nous avons un positionnement trois prix : entre 45, 48 et 70 euros \u00bb.<\/p>\n

ACF : Quels sont vos objectifs de d\u00e9veloppement aujourd’hui ?<\/strong><\/em><\/p>\n

DM<\/strong> : \u00ab Nous sommes aujourd’hui sur une tendance \u00e0 horizon 2010, 2012 d’une centaine de points de vente.\u00a0Nous d\u00e9veloppons essentiellement la commission-affiliation en France<\/strong> et nous sommes sur environ une quinzaine d’ouvertures dont une dizaine d’ouvertures de magasins d\u00e9j\u00e0 sign\u00e9es \u00bb.<\/p>\n

ACF : Quelles qualit\u00e9s recherchez-vous chez vos partenaires ?<\/strong><\/em><\/p>\n

DM<\/strong> : \u00ab Aujourd’hui, chez nos partenaires, nous recherchons essentiellement des commer\u00e7ants<\/strong>. Dans notre d\u00e9veloppement, nous avons des entrepreneurs, des investisseurs et nous souhaitons que les gens soient dans nos boutiques des commer\u00e7ants d\u00e9j\u00e0 \u00e9tablis et install\u00e9s. C’est un positionnement aujourd’hui qui nous int\u00e9resse \u00bb.<\/p>\n

Retrouvez cette interview du directeur d\u00e9veloppement de l’enseigne Petits Petons en vid\u00e9o<\/a><\/p>\n

Et retrouvez encore plus de vid\u00e9os sur les franchises de Mode, Pr\u00eat \u00e0 porter, Bijoux<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Point de vue du franchiseur ou de la t\u00eate de r\u00e9seau : La franchise Petits Petons, franchise de chaussures pour enfants,\u00a0lan\u00e7ait alors un concept innovent \u00e0 travers une soixantaine de magasins en France. L’enseigne se d\u00e9veloppait par le biais\u00a0la commission-affiliation et recherchait des entrepreneurs, des investisseurs et des commer\u00e7ants pour poursuivre son expansion. Depuis – […]<\/p>\n","protected":false},"author":54,"featured_media":114394,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[458],"tags":[],"class_list":["post-114395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nInterview du Directeur du D\u00e9veloppement de la franchise Les Petits Petons<\/title>\n<meta name=\"description\" content=\"Point de vue du franchiseur ou de la t\u00eate de r\u00e9seau : La franchise Petits Petons, franchise de chaussures pour enfants,\u00a0lan\u00e7ait alors un concept innovent \u00e0 travers une soixantaine de magasins en France. 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