{"id":114061,"date":"2012-05-26T02:00:00","date_gmt":"2012-05-26T02:00:00","guid":{"rendered":"https:\/\/ac-franchise.com\/article\/la-cuisine-thai-en-franchise-fait-recette-avec-de-nouvelles-adresses-en-france"},"modified":"2019-09-16T08:18:03","modified_gmt":"2019-09-16T07:18:03","slug":"la-cuisine-thai-en-franchise-fait-recette-avec-de-nouvelles-adresses-en-france","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/la-cuisine-thai-en-franchise-fait-recette-avec-de-nouvelles-adresses-en-france","title":{"rendered":"La cuisine tha\u00ef en franchise fait recette avec de nouvelles adresses en France"},"content":{"rendered":"

Nouvelle venue sur le march\u00e9 de la restauration rapide<\/a>, la franchise Tha\u00ef in box ouvrait ses portes en mai 2008 \u00e0 Paris, rue du Faubourg Poissonni\u00e8re. Deux ans plus tard l’enseigne de take away ex<\/strong>otique regroupe sept points de vente et accueille ses clients dans cinq villes de France. Forte de son succ\u00e8s, elle ne cache pas son ambition de poursuivre son maillage dans l’Hexagone avec l’ouverture de nouvelles adresses dans les mois \u00e0 venir.<\/p>\n

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Une franchise de restauration rapide cofond\u00e9e par un fr\u00e8re et une soeur<\/h2>\n<\/div>\n

L’histoire de la franchise Tha\u00ef in box est aussi celle de Nathalie Goullioud qui, de retour d’un voyage en Tha\u00eflande, d\u00e9cide de fonder avec son fr\u00e8re, Mederick Beurlet, un nouveau concept de restauration rapide et ouvre en 2008 un premier point de vente \u00e0 Paris. Le succ\u00e8s est rapide et l’enseigne attire r\u00e9guli\u00e8rement de nouveaux clients.<\/p>\n

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A Paris, Lyon, Nantes et en r\u00e9gion parisienne<\/h2>\n<\/div>\n

Fort de ce succ\u00e8s, la cofondatrice d\u00e9cide de dupliquer son concept en succursales ainsi qu’en franchises <\/strong>et inaugure tr\u00e8s rapidement trois restaurants \u00e0 Paris, un \u00e0 Lyon, un \u00e0 Nantes et deux en r\u00e9gion parisienne, \u00e0 Puteaux et Boulogne. Tous r\u00e9pondent \u00e0 un code couleur orange et gris identiques et se d\u00e9ploient sur des espaces variant de trente \u00e0 cinquante m\u00e8tres carr\u00e9s.<\/p>\n

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Des recettes tha\u00ef adapt\u00e9es<\/h2>\n<\/div>\n

C\u00f4t\u00e9 carte, tout est pens\u00e9 pour la rapidit\u00e9 du service et la bonne compr\u00e9hension de la client\u00e8le. Si les recettes sont tha\u00ef, elles ont \u00e9t\u00e9 adapt\u00e9es aux habitudes europ\u00e9ennes et les formules plat plus dessert plus boisson repr\u00e9sentent 70 % du chiffre d’affaires au d\u00e9jeuner. Le ticket moyen y est de 9,50 euros avec comme \u00ab best-seller \u00bb les nouilles de riz saut\u00e9s au wok ou le riz tha\u00ef vapeur.<\/p>\n

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Une dizaine d’ouvertures pour l’enseigne Tha\u00ef in Box en 2012<\/h2>\n<\/div>\n

Aujourd’hui, Tha\u00ef in box compte bien acc\u00e9l\u00e9rer son d\u00e9veloppement et met en place de nouvelles strat\u00e9gies de d\u00e9ploiement. On nous annonce une dizaine d’ouvertures cette ann\u00e9e<\/strong>, et ce n’est qu’un d\u00e9but. Si les cofondateurs de\u00a0cette nouvelle enseigne de restauration rapide\u00a0n’ont pas de pr\u00e9f\u00e9rence pour les villes d’implantation, ils\u00a0sont certains que\u00a0l’adresse de leurs nouveaux points de vente doit \u00eatre strat\u00e9gique pour bien cibler la client\u00e8le. Les restaurants Tha\u00ef in Box n’exigent qu’un espace de 50 m\u00b2 au maximum, l’embauche d’un cuisinier sp\u00e9cialiste de la cuisine tha\u00ef et de caissiers est n\u00e9cessaire pour le bon d\u00e9veloppement des unit\u00e9s.<\/p>\n<\/p>\n

Audrey, r\u00e9dactrice AC Franchise<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Nouvelle venue sur le march\u00e9 de la restauration rapide, la franchise Tha\u00ef in box ouvrait ses portes en mai 2008 \u00e0 Paris, rue du Faubourg Poissonni\u00e8re. Deux ans plus tard l’enseigne de take away exotique regroupe sept points de vente et accueille ses clients dans cinq villes de France. Forte de son succ\u00e8s, elle ne […]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[1844],"class_list":["post-114061","post","type-post","status-publish","format-standard","hentry","category-actualites-des-reseaux","tag-vie-du-reseau-de-la-franchise","entry"],"acf":[],"yoast_head":"\nTHAI IN BOX: La cuisine tha\u00ef en franchise fait recette avec de nouvelles adresses en France<\/title>\n<meta name=\"description\" content=\"Nouvelle venue sur le march\u00e9 de la restauration rapide, la franchise Tha\u00ef in box ouvrait ses portes en mai 2008 \u00e0 Paris, rue du Faubourg Poissonni\u00e8re. 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