{"id":113244,"date":"2012-07-26T14:54:00","date_gmt":"2012-07-26T14:54:00","guid":{"rendered":"https:\/\/ac-franchise.com\/article\/comment-choisir-un-bon-franchiseur-par-christophe-bellet-2011"},"modified":"2021-05-12T18:46:11","modified_gmt":"2021-05-12T17:46:11","slug":"comment-choisir-un-bon-franchiseur-par-christophe-bellet-2011","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/comment-choisir-un-bon-franchiseur-par-christophe-bellet-2011","title":{"rendered":"Comment choisir un bon franchiseur ? Par Christophe Bellet (2011)"},"content":{"rendered":"
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Adh\u00e9rer \u00e0 un r\u00e9seau de franchise est une \u00e9tape d\u00e9cisive qui exige un investissement important, implique des obligations vis-\u00e0-vis du franchiseur mais qui comporte aussi quelques risques. Une question primordiale que les candidats \u00e0 la franchise se posent est \u00a0\u00bb Comment choisir le bon franchiseur ? Parce que justement la r\u00e9ussite du franchis\u00e9 va d\u00e9pendre du s\u00e9rieux, de la sant\u00e9 financi\u00e8re, de la qualit\u00e9 des produits et de l’originalit\u00e9 du concept du franchiseur.\u00a0\u00bb Il est donc essentiel que le futur franchis\u00e9 se renseigne, fasse des enqu\u00eates, des recherches sur les r\u00e9seaux susceptibles de l’int\u00e9resser avant de se lancer.\u00a0Christophe Bellet de Gagner en franchise<\/a> – expertise de 24 ans de management et de pilotage de r\u00e9seaux dans la distribution sp\u00e9cialis\u00e9e – nous livre ses conseils sur la fa\u00e7on de choisir son franchiseur.<\/div>\n<\/div>\n<\/div>\n
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\u00a0\u00bb Comment choisir un bon franchiseur ? Aujourd’hui, nous avons 1500 franchiseurs en France. Est-ce que les 1500 franchiseurs sont tous tr\u00e8s bons ? Je pense qu’il y a de tr\u00e8s bons franchiseurs et d’autres qui sont perfectibles.<\/div>\n
<\/div>\n

Je crois que nous avons en France la chance d’avoir une f\u00e9d\u00e9ration, la FFF qui est r\u00e9f\u00e9rente \u00e0 la fois en France mais aussi \u00e0 l’international, donc d\u00e9j\u00e0 les 150 r\u00e9seaux\u00a0qui font partie de la FFF sont r\u00e9f\u00e9rents.<\/p>\n

Je pense que ce qui est important, ind\u00e9pendamment du sceau de la FFF, est de voir quel est le v\u00e9ritable savoir-faire\u00a0du franchiseur, c’est de mesurer si ce concept est diff\u00e9renciant, s’il est pertinent, de rencontrer des franchis\u00e9s\u00a0pour voir s’ils sont pleinement satisfaits.<\/p>\n

Il faut \u00e9galement voir quelle est la rentabilit\u00e9 r\u00e9elle des franchis\u00e9s et ne pas se fier uniquement \u00e0 ce qui est dit par le franchiseur<\/strong> et de toujours v\u00e9rifier les informations qui sont donn\u00e9es tant dans la presse sp\u00e9cialis\u00e9e mais aussi sur les sites internet et bien s\u00fbr tout ce que peut d\u00e9velopper un franchiseur dans sa communication, le v\u00e9rifier sur le terrain avec les franchis\u00e9s du r\u00e9seau et ne pas attendre que le franchiseur nous demande d’aller voir ce franchis\u00e9 plut\u00f4t qu’un autre.<\/p>\n

Vous allez voir le franchis\u00e9 que vous souhaitez, n’h\u00e9sitez pas \u00e0 regarder bien s\u00fbr sur infogref et autres sites pour v\u00e9rifier les chiffres du franchiseur et les chiffres des franchis\u00e9s. Et puis de bien \u00e9tudier le DIP et aussi le contrat de franchise.<\/p>\n

Le choix du franchiseur est essentiel. <\/strong>Il faut que vous soyez en phase avec le m\u00e9tier exerc\u00e9 par le\u00a0franchiseur. Si vous n’\u00eates pas commercial, n’allez pas dans une activit\u00e9 de services, si vous n’\u00eates pas commer\u00e7ant, n’allez pas dans une activit\u00e9 de commerce !<\/p>\n

Je crois qu’il y a des \u00e9vidences, tous les franchiseurs ont un profil id\u00e9al. Vous vous connaissez, si vous n’avez pas la conviction de correspondre \u00e0 ce profil id\u00e9al, n’allez pas vers cette franchise ! Demain, en tant que futur franchis\u00e9, vous allez vous investir 50, 60 voire 70 heures par semaine, alors tant qu’\u00e0 faire, faites-le dans un m\u00e9tier qui vous plaise, dans lequel vous allez trouver du plaisir car si vous avez du plaisir vous avez beaucoup plus de chance de r\u00e9ussir et de rentabiliser votre investissement<\/strong>.\u00a0\u00bb<\/p><\/blockquote>\n

Retrouvez en vid\u00e9o cette <\/i>interview de Christophe Bellet<\/i><\/a> (Gagner en Franchise) sur acfranchise.TV r\u00e9alis\u00e9e en Septembre 2011, \u00e0 Lille au Salon Cr\u00e9er.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Adh\u00e9rer \u00e0 un r\u00e9seau de franchise est une \u00e9tape d\u00e9cisive qui exige un investissement important, implique des obligations vis-\u00e0-vis du franchiseur mais qui comporte aussi quelques risques. Une question primordiale que les candidats \u00e0 la franchise se posent est \u00a0\u00bb Comment choisir le bon franchiseur ? Parce que justement la r\u00e9ussite du franchis\u00e9 va d\u00e9pendre […]<\/p>\n","protected":false},"author":54,"featured_media":113243,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[456],"tags":[],"class_list":["post-113244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-experts","entry","has-media"],"acf":[],"yoast_head":"\nComment choisir un bon franchiseur ? 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