{"id":113227,"date":"2012-07-28T02:00:00","date_gmt":"2012-07-28T02:00:00","guid":{"rendered":"https:\/\/ac-franchise.com\/article\/le-reseau-de-reparation-automobile-sur-un-secteur-en-evolution-4410"},"modified":"2020-02-20T11:52:09","modified_gmt":"2020-02-20T10:52:09","slug":"le-reseau-de-reparation-automobile-sur-un-secteur-en-evolution-4410","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/le-reseau-de-reparation-automobile-sur-un-secteur-en-evolution-4410","title":{"rendered":"Le r\u00e9seau de r\u00e9paration automobile sur un secteur en \u00e9volution"},"content":{"rendered":"<p><span>La <a rel=\"follow\" href=\"https:\/\/ac-franchise.com\/annuaire\/franchise-roady\" title=\"Link: https:\/\/ac-franchise.com\/fr\/franchise-roady-612.html\">franchise Roady<\/a> est l&rsquo;enseigne de r\u00e9paration automobile du Groupement des Mousquetaires. Les centres Roady se composent d&rsquo;une partie atelier pour l&rsquo;entretien et la r\u00e9paration, et d&rsquo;une partie magasin en libre-service.<\/span><\/p>\n<div class=\"widget title_h3\">\n<h2>LE RESEAU ROADY, SUR UN MARCHE EN CROISSANCE<\/h2>\n<\/p><\/div>\n<p>Le parc de v\u00e9hicules l\u00e9gers roulants\u00a0\u00e9tait estim\u00e9 \u00e0 30,7 millions d&rsquo;unit\u00e9s en 2011. M\u00eame si sa croissance reste mesur\u00e9e, il continue n\u00e9anmoins de grandir, sur le long terme. En 2010, 2,3 millions de foyers fran\u00e7ais ont immatricul\u00e9 un v\u00e9hicule (source Cetelem), c&rsquo;est le record europ\u00e9en du taux d&rsquo;\u00e9quipement annuel. D&rsquo;autres facteurs profitent aussi au march\u00e9 de l&rsquo;automobile, dont l&rsquo;\u00e2ge moyen des v\u00e9hicules qui composent le parc automobile. En France, il est de 8,7 ans (au 1er janvier 2011), et la part des v\u00e9hicules de 10 ans et plus repr\u00e9sente 41% du parc. <\/p>\n<p> Cette tendance est favorable au secteur de la rechange ind\u00e9pendante : au del\u00e0 d&rsquo;un certain \u00e2ge, notamment apr\u00e8s les d\u00e9lais de garantie, les propri\u00e9taires de v\u00e9hicules pr\u00e9f\u00e9rent sortir du r\u00e9seau constructeur pour l&rsquo;entretien. De m\u00eame, le kilom\u00e9trage des v\u00e9hicules l\u00e9gers roulants est en hausse constante : 57% du parc affiche 100 000 km et plus au compteur. Cela constitue aussi un <strong>potentiel important pour le march\u00e9 des pi\u00e8ces techniques<\/strong>.<\/p>\n<div class=\"widget title_h3\">\n<h2>DES COMPORTEMENTS DE CONSOMMATION QUI EVOLUENT<\/h2>\n<\/p><\/div>\n<p><strong>Le contexte \u00e9conomique n&rsquo;a eu qu&rsquo;un impact limit\u00e9 sur les d\u00e9penses d&rsquo;entretien du v\u00e9hicule<\/strong>. En 2011 malgr\u00e8 la crise, 62% des propri\u00e9taires int\u00e9rrog\u00e9s par le GIPA (Groupement InterProfessionnel de l&rsquo;Automobile) d\u00e9clarent ne pas souhaiter diminuer le budget qu&rsquo;ils y consacrent. En revanche, la part des consommateurs qui optimisent leurs d\u00e9penses en confiant leur v\u00e9hicule aux centres auto continue de cro\u00eetre r\u00e9guli\u00e8rement avec l&rsquo;\u00e2ge de celui-ci. Les centres auto repr\u00e9sentent ainsi plus de 20% des entr\u00e9es des ateliers d\u00e8s lors que le v\u00e9hicule concern\u00e9 a plus de 10 ans.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La franchise Roady est l&rsquo;enseigne de r\u00e9paration automobile du Groupement des Mousquetaires. Les centres Roady se composent d&rsquo;une partie atelier pour l&rsquo;entretien et la r\u00e9paration, et d&rsquo;une partie magasin en libre-service.<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-113227","post","type-post","status-publish","format-standard","hentry","category-actualites-des-reseaux","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ROADY: Le r\u00e9seau de r\u00e9paration automobile sur un secteur en \u00e9volution<\/title>\n<meta name=\"description\" content=\"La franchise Roady est l&#039;enseigne de r\u00e9paration automobile du Groupement des Mousquetaires. Les centres Roady se composent d&#039;une partie atelier pour l&#039;entretien et la r\u00e9paration, et d&#039;une partie magasin en libre-service.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.com\/article\/le-reseau-de-reparation-automobile-sur-un-secteur-en-evolution-4410\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Actualit\u00e9 - ROADY: Le r\u00e9seau de r\u00e9paration automobile sur un secteur en \u00e9volution\" \/>\n<meta property=\"og:description\" content=\"La franchise Roady est l&#039;enseigne de r\u00e9paration automobile du Groupement des Mousquetaires. 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