{"id":113220,"date":"2012-07-28T09:58:00","date_gmt":"2012-07-28T09:58:00","guid":{"rendered":"https:\/\/ac-franchise.com\/article\/interview-du-franchise-olivier-chaurin-9948"},"modified":"2019-08-28T18:23:39","modified_gmt":"2019-08-28T17:23:39","slug":"interview-du-franchise-olivier-chaurin-9948","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/interview-du-franchise-olivier-chaurin-9948","title":{"rendered":"Interview du franchis\u00e9 Olivier Chaurin"},"content":{"rendered":"<div class=\"widget left_picture_title_text\">\n<div class=\"row-fluid\">\n<div class=\"thumbnail widget-media-thumbnail span4\"><a href=\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2013\/11\/28\/20131128125218-bc8538a86cbdb2bfa2907431e7e0eb8c.jpg\" data-remote=\"true\"> <img decoding=\"async\" title=\" \" src=\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2013\/11\/28\/20131128125218-bc8538a86cbdb2bfa2907431e7e0eb8c.jpg\"><\/a><\/div>\n<div class=\"widget-content\">\n<strong><em>La franchise Arch\u00e9a, franchise d&rsquo;ameublement et d&rsquo;agencement de l&rsquo;habitat,<\/em><\/strong><em> repose sur un concept qui se d\u00e9veloppe sur des magasins d&rsquo;une centaine de m\u00b2. L&rsquo;enseigne fabrique et commercialise\u00a0des placards sur-mesure, des dressings &#8211; qui est un produit tr\u00e8s tendance aujourd&rsquo;hui &#8211; des biblioth\u00e8ques, des portes de s\u00e9paration, et d&rsquo;une fa\u00e7on g\u00e9n\u00e9rale tout ce qui est agencement de la maison.\u00a0Olivier Chaurin, franchis\u00e9, nous explique les raisons de son choix, les points forts et les avantages d&rsquo;appartenir \u00e0 <\/em><strong><em>ce r\u00e9seau.<\/em><\/strong>\n<\/div>\n<\/div>\n<\/div>\n<p>Interview AC Franchise Arch\u00e9a r\u00e9alis\u00e9e en mars 2012<\/p>\n<p><strong>Olivier Chaurin<\/strong>\u00a0: \u00ab \u00c0 l&rsquo;origine Arch\u00e9a \u00e9tait Les As du Placard. Cette appellation \u00e9tait un peu limitative et pour redonner un peu d&rsquo;essor, \u00e0 partir des ann\u00e9es 2000, \u00a0la marque Arch\u00e9a a \u00e9t\u00e9 cr\u00e9\u00e9e avec l&rsquo;association Les As du Placard, le nom complet est devenu\u00a0<a href=\"https:\/\/ac-franchise.com\/annuaire\/franchise-archea\" rel=\"follow\">Arch\u00e9a &#8211; Les As du Placard.<\/a><\/p>\n<p>Avec le prochain magasin qui va ouvrir, nous serons \u00e0 45 ouvertures. <strong>Notre savoir-faire est de r\u00e9aliser sur-mesure uniquement<\/strong>\u00a0(nous ne faisons pas de standard) des espaces de rangement, des placards, des dressings, des biblioth\u00e8ques ou des s\u00e9parations de pi\u00e8ces, des panneaux japonais coulissants.<\/p>\n<p><strong>Nous nous positionnons sur du moyen et haut de gamme<\/strong>. Il est clair que nous ne sommes pas aux prix de certains de nos confr\u00e8res. Cependant, nous apportons un service complet. Nous faisons la conception en trois dimensions avec un logiciel num\u00e9rique qui permet de visualiser au mieux possible les espaces de rangement.<\/p>\n<p>Nous effectuons la pose via le menuisier du magasin qui est un salari\u00e9.<strong> C&rsquo;est du sur-mesure complet !<\/strong> J&rsquo;ai d\u00e9marr\u00e9 avec mon menuisier en novembre 2010 et l\u00e0, je viens d&#8217;embaucher une jeune commerciale dans le cadre d&rsquo;un contrat d&rsquo;insertion en avril. J&rsquo;envisage d&#8217;embaucher un apprenti menuisier parce qu&rsquo;il y a une demande assez forte.<\/p>\n<p>Nous sommes une entreprise ind\u00e9pendante, nous avons des devoirs par rapport au franchiseur qui sont les devoirs habituels d&rsquo;un franchis\u00e9. Ensuite, je paye des royalties sur une partie de mon chiffre d&rsquo;affaires. C&rsquo;est la contre-partie d&rsquo;appartenir \u00e0 ce r\u00e9seau. Je suis tr\u00e8s surpris, je savais que cela marcherait bien mais je n&rsquo;imaginais pas \u00e0 ce point l\u00e0 !<\/p>\n<p>Clairement, c&rsquo;est un march\u00e9 de niche et aujourd&rsquo;hui, il y a peu de concurrents, ce qui explique probablement pourquoi nous avons autant de succ\u00e8s. Apr\u00e8s 6 mois de d\u00e9marrage et avec ce succ\u00e8s, quel patron pourrait \u00eatre inquiet ! Bien s\u00fbr <strong>cela demande \u00e9norm\u00e9ment de travail<\/strong> mais fait partie de l&rsquo;id\u00e9e que j&rsquo;avais en m&rsquo;installant \u00e0 mon compte et en cr\u00e9ant mon entreprise apr\u00e8s 20 ans d&rsquo;exp\u00e9rience professionnelle \u00bb.<\/p>\n<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La franchise Arch\u00e9a, franchise d&rsquo;ameublement et d&rsquo;agencement de l&rsquo;habitat, repose sur un concept qui se d\u00e9veloppe sur des magasins d&rsquo;une centaine de m\u00b2. L&rsquo;enseigne fabrique et commercialise des placards&#8230;<\/p>\n","protected":false},"author":54,"featured_media":113219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[458],"tags":[],"class_list":["post-113220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interview du franchis\u00e9 Arch\u00e9a Olivier Chaurin<\/title>\n<meta name=\"description\" content=\"La franchise Arch\u00e9a, franchise d&#039;ameublement et d&#039;agencement de l&#039;habitat, repose sur un concept qui se d\u00e9veloppe sur des magasins d&#039;une centaine de m\u00b2. 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