{"id":112254,"date":"2012-10-21T02:00:00","date_gmt":"2012-10-21T02:00:00","guid":{"rendered":"https:\/\/ac-franchise.com\/article\/le-nutripass-programme-reussi-pour-le-reseau-de-supermarche"},"modified":"2020-02-20T09:13:23","modified_gmt":"2020-02-20T08:13:23","slug":"le-nutripass-programme-reussi-pour-le-reseau-de-supermarche","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/le-nutripass-programme-reussi-pour-le-reseau-de-supermarche","title":{"rendered":"Le Nutripass, programme r\u00e9ussi pour le r\u00e9seau de supermarch\u00e9"},"content":{"rendered":"
\n
\n
<\/a> <\/div>\n
\u00ab\u00a0Aujourd’hui, pour comprendre les \u00e9tiquettes nutritionnelles, il vaut mieux \u00eatre client chez Intermarch\u00e9<\/em>\u00ab\u00a0<\/p>\n

Depuis 6 ans, le r\u00e9seau Intermarch\u00e9<\/a> a mis en place le Nutri-pass, un syst\u00e8me d’\u00e9tiquetage qui permet \u00e0 ses clients
d’\u00e9valuer les qualit\u00e9s nutritionnelles des produits en un coup d’oeil. Bas\u00e9 sur le principe du feu tricolore, le
Nutri-pass indique par des pastilles de couleur la contribution du produit aux apports en en sel, mati\u00e8res grasses et sucres : vert pour mod\u00e9r\u00e9e, jaune pour moyenne, orange pour importante. Il est aujourd’hui pr\u00e9sent sur plus de 1500 produits alimentaires. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

\n

LE NUTRI-PASS INTERMARCHE : DES RESULTATS SANS APPEL<\/h2>\n<\/p><\/div>\n

Le Nutri-pass a fait l’objet de nombreuses \u00e9tudes consommateurs, dont les r\u00e9sultats sont sans appel :
\u00b7 Le Nutri-pass est pr\u00e9f\u00e9r\u00e9 au m\u00eame \u00e9tiquetage sans code couleur par 70% des consommateurs
\u00b7 61% le jugent plus facile \u00e0 comprendre
\u00b7 Les consommateurs estiment que le Nutri-pass les aide davantage \u00e0 \u00e9quilibrer leur alimentation
\u00b7 Par ailleurs, les populations CSP, souvent les plus touch\u00e9es par l’ob\u00e9sit\u00e9 jugent \u00e0 68% que le Nutripass
est plus rapide \u00e0 comprendre que sa version sans code couleur<\/p>\n

De fa\u00e7on plus large, l’ensemble des \u00e9tudes men\u00e9es dans le monde (Royaume-Uni, Australie, USA) montre la
pr\u00e9f\u00e9rence du syst\u00e8me coloriel et sa sup\u00e9riorit\u00e9 dans la d\u00e9marche d’\u00e9ducation alimentaire par rapport aux syst\u00e8mes monochromes.
\u00b7 Le code couleur est jug\u00e9 facile \u00e0 comprendre par 90% des consommateurs (Royaume-Uni \/association de consommateurs Which?, 2006)
\u00b7 Les consommateurs sont 5 fois plus aptes \u00e0 identifier les produits avec le meilleur profil nutritionnel avec un syst\u00e8me \u00e0 code coloriel par rapport \u00e0 un syst\u00e8me monochrome (Australie \/ Cancer Council 2008)
\u00b7 Il est le syst\u00e8me le plus efficace pour \u00e9valuer le niveau de nutriments dans les produits (USA \/ American Journal of Preventive Medicine, 2012)<\/p>\n

\n

UNE VOLONTE DE TRANSPARENCE<\/h2>\n<\/p><\/div>\n

Aujourd’hui, la totalit\u00e9 des grands distributeurs britanniques a fait le choix d’adopter ce syst\u00e8me.
Par ailleurs, pour Intermarch\u00e9, cette volont\u00e9 de transparence s’int\u00e8gre dans un engagement sur la nutrition global et inscrit dans la dur\u00e9e.
Depuis 2006, Intermarch\u00e9 am\u00e9liore la qualit\u00e9 nutritionnelle des produits de ses marques en r\u00e9duisant les quantit\u00e9s de 3 nutriments prioritaires en accord avec les recommandations de sant\u00e9 publique du PNNS : le sel, le sucre et les mati\u00e8res grasses.
Ainsi, 650 produits ont \u00e9t\u00e9 retravaill\u00e9s ce qui a permis de r\u00e9duire en moyenne les quantit\u00e9s de nutriments dans les produits de : 13% pour le sel, 10% pour le sucre, 25% pour les mati\u00e8res grasses totales et 44% d’acides gras satur\u00e9s.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00ab\u00a0Aujourd’hui, pour comprendre les \u00e9tiquettes nutritionnelles, il vaut mieux \u00eatre client chez Intermarch\u00e9\u00ab\u00a0 Depuis 6 ans, le r\u00e9seau Intermarch\u00e9 a mis en place le Nutri-pass, un syst\u00e8me d’\u00e9tiquetage qui permet \u00e0 ses clients d’\u00e9valuer les qualit\u00e9s nutritionnelles des produits en un coup d’oeil. Bas\u00e9 sur le principe du feu tricolore, le Nutri-pass indique par des […]<\/p>\n","protected":false},"author":50,"featured_media":112255,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-112254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nINTERMARCHE: Le Nutripass, programme r\u00e9ussi pour le r\u00e9seau de supermarch\u00e9<\/title>\n<meta name=\"description\" content=\""Aujourd'hui, pour comprendre les \u00e9tiquettes nutritionnelles, il vaut mieux \u00eatre client chez Intermarch\u00e9" Depuis 6 ans, le r\u00e9seau Intermarch\u00e9 a mis en place le Nutri-pass, un syst\u00e8me d'\u00e9tiquetage qui permet \u00e0 ses clients d'\u00e9valuer les qualit\u00e9s nut...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.com\/article\/le-nutripass-programme-reussi-pour-le-reseau-de-supermarche\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Actualit\u00e9 - INTERMARCHE: Le Nutripass, programme r\u00e9ussi pour le r\u00e9seau de supermarch\u00e9\" \/>\n<meta property=\"og:description\" content=\""Aujourd'hui, pour 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