{"id":112031,"date":"2012-11-08T01:00:00","date_gmt":"2012-11-08T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.com\/article\/resultats-en-demi-teinte-pour-le-marche-de-la-distribution-francaise"},"modified":"2020-02-12T11:57:33","modified_gmt":"2020-02-12T10:57:33","slug":"resultats-en-demi-teinte-pour-le-marche-de-la-distribution-francaise","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/resultats-en-demi-teinte-pour-le-marche-de-la-distribution-francaise","title":{"rendered":"R\u00e9sultats en demi-teinte pour le march\u00e9 de la distribution fran\u00e7aise"},"content":{"rendered":"
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Apr\u00e8s une ann\u00e9e 2010 plut\u00f4t favorable, les grands noms de la distribution fran\u00e7aise ont d\u00fb faire face \u00e0 une \u00e9volution plus difficile en 2011. Dans un article publi\u00e9 dans le num\u00e9ro 2238 de LSA, le cabinet de conseil PWC d\u00e9voilait le classement des 100 premi\u00e8res enseignes en France<\/strong>. Si certaines ont d\u00fb faire face \u00e0 une chute de la consommation, d’autres ont su garder le cap et b\u00e9n\u00e9ficier de r\u00e9sultats prometteurs en lien avec de nouvelles strat\u00e9gies de d\u00e9veloppement<\/strong>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Des \u00e9volutions contrast\u00e9es parmi les enseignes fran\u00e7aises<\/h2>\n<\/p><\/div>\n

275 milliards d’euros de ventes r\u00e9alis\u00e9es par les 100 leaders de la distribution fran\u00e7aise, + 3,9 % de croissance des ventes par rapport \u00e0 2010 tels sont les r\u00e9sultats du march\u00e9 de la distribution en France. Des chiffres qui cachent des \u00e9volutions contrast\u00e9es au sein du march\u00e9, avec des enseignes \u00e0 la traine et d’autres qui, gr\u00e2ce \u00e0 des strat\u00e9gies vraiment innovantes, ont pu tirer leur \u00e9pingle du jeu.<\/p>\n

Parmi les enseignes qui font figure de mod\u00e8le, le groupe E. Leclerc. Le r\u00e9seau Intermarch\u00e9<\/a> confirme sa deuxi\u00e8me place. Il est suivi par le r\u00e9seau Carrefour<\/a>, Auchan puis Super U<\/a>.<\/p>\n

Sur le march\u00e9 de la distribution non-alimentaire, c’est Leroy Merlin qui se positionne \u00e0 la premi\u00e8re place avec un gain de 6,6 % de chiffre d’affaires en France. L’enseigne devient incontournable des m\u00e9nages fran\u00e7ais soucieux des contribuer eux-m\u00eames \u00e0 l’am\u00e9nagement de leur maison \u00e0 l’heure o\u00f9, crise oblige, toute \u00e9conomie semble bonne \u00e0 prendre.\u00a0<\/p>\n

D\u00e9couvrez \u00e9galement le r\u00e9seau de bricolage <\/i>Bricomarch\u00e9<\/i><\/a> et la <\/i>franchise Bazarland.<\/i><\/a><\/p>\n

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R\u00e9sultats tr\u00e8s contrast\u00e9s pour l’\u00e9quipement de la personne<\/h2>\n<\/p><\/div>\n

Concernant le secteur de l’\u00e9quipement de la personne, les performances des enseignes sont aussi tr\u00e8s contrast\u00e9es. Si la franchise Celio<\/a>, \u00e0 la premi\u00e8re place, affiche une hausse de 11,9 % de ses ventes, ses concurrents H&M et Zara ont connu une ann\u00e9e moins florissante avec des croissances de 3,2 et 3,7 %. Les raisons d’un tel succ\u00e8s : une transformation totale de son offre et une adaptation de plus en plus forte au march\u00e9.<\/p>\n

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Des difficult\u00e9s pour les enseignes de la maison<\/h2>\n<\/p><\/div>\n

Enfin, selon l’enqu\u00eate LSA PWC, c’est le march\u00e9 de la maison <\/strong>qui s’en sort le plus difficilement dans le paysage de la distribution. On citera la FNAC avec sa croissance n\u00e9gative de- 3,2 % ou Darty (- 4,2 %). Des r\u00e9sultats, qui selon les experts ne devraient malheureusement pas s’inverser cette ann\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"

Apr\u00e8s une ann\u00e9e 2010 plut\u00f4t favorable, les grands noms de la distribution fran\u00e7aise ont d\u00fb faire face \u00e0 une \u00e9volution plus difficile en 2011. Dans un article publi\u00e9 dans le num\u00e9ro 2238 de LSA, le cabinet de conseil PWC d\u00e9voilait le classement des 100 premi\u00e8res enseignes en France. Si certaines ont d\u00fb faire face \u00e0 […]<\/p>\n","protected":false},"author":41,"featured_media":112032,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[450],"tags":[],"class_list":["post-112031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","entry","has-media"],"acf":[],"yoast_head":"\nR\u00e9sultats en demi-teinte pour le march\u00e9 de la distribution fran\u00e7aise<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s une ann\u00e9e 2010 plut\u00f4t favorable, les grands noms de la distribution fran\u00e7aise ont d\u00fb faire face \u00e0 une \u00e9volution plus difficile en 2011. 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