{"id":111918,"date":"2012-11-14T01:00:00","date_gmt":"2012-11-14T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.com\/article\/la-franchise-de-pret-a-porter-se-connecte-aux-reseaux-sociaux"},"modified":"2020-02-26T08:50:26","modified_gmt":"2020-02-26T07:50:26","slug":"la-franchise-de-pret-a-porter-se-connecte-aux-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/la-franchise-de-pret-a-porter-se-connecte-aux-reseaux-sociaux","title":{"rendered":"La franchise de pr\u00eat \u00e0 porter se connecte aux r\u00e9seaux sociaux"},"content":{"rendered":"
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\nLa franchise de pr\u00eat \u00e0 porter Kiabi lance\u00a0une op\u00e9ration \u00a0\u00ab social shopping \u00bb <\/strong>dans son magasin de Villeneuve d’Ascq dans le Nord (59). Gadget, apprentissage ou innovation ?\n<\/div>\n<\/div>\n<\/div>\n
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UNE FRANCHISE A LA RECHERCHE DES NOUVELLES HABITUDES DE SES CLIENTS<\/h2>\n<\/div>\n
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\nCe ne sont pas les nouvelles attentes des clientes qui sont au cur de l’op\u00e9ration mais leurs nouvelles habitudes. Faire son shopping en restant en contact avec son r\u00e9seau d’amis sur Facebook<\/strong> Voil\u00e0 ce que proposait l’enseigne nordiste<\/strong>. Le point de vente est \u00e9quip\u00e9 d’une borne tactile qui active un bracelet \u00e9lectronique \u00e9quip\u00e9 d’une puce Rfid connect\u00e9e \u00e0 Facebook. Chaque cliente en entrant dans le magasin est invit\u00e9e \u00e0 se connecter \u00e0 son profil Facebook en activant son bracelet. Treize autre bornes de lectures sont plac\u00e9es dans le magasin, chaque borne identifiant un rayon ou une collection. Au fur et \u00e0 mesure que la cliente se d\u00e9place dans le magasin, la puce int\u00e9gr\u00e9e signale en temps r\u00e9el \u00e0 son r\u00e9seau d’amis telle ou telle de ses pr\u00e9f\u00e9rences<\/strong>, renseign\u00e9 par l’une des bornes \u00e0 proximit\u00e9. La part incitative \u00e9tait une remise de 10% offerte \u00e0 cette cliente sur ses achats du jour.\n<\/div>\n<\/div>\n<\/div>\n

La franchise Kiabi <\/a>a \u00e9t\u00e9 plus loin en ajoutant \u00e0 ce dispositif, en \u00e9quipant une cabine d’essayage d’une webcam.<\/strong> Reli\u00e9e elle aussi au profil de la cliente, cette derni\u00e8re peut se faire prendre en photo dans la tenue de son choix<\/strong> Et partager sa conviction ou ses h\u00e9sitations avec son entourage sur son mur Facebook. Car ce test men\u00e9 clairement \u00e0 l’adresse des plus jeunes fait \u00e9cho \u00e0 une \u00e9tude parue en 2011 et qui montre que 68 % des utilisateurs de m\u00e9dias sociaux tiennent compte des avis publi\u00e9s<\/strong> avant de d\u00e9cider d’un achat. 60 % d’entre eux publient eux-m\u00eames des avis<\/strong>.<\/p>\n

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LES ENJEUX DES PASSERELLES MARKEKING ENTRE LE WEB ET LE MAGASIN<\/h2>\n<\/div>\n
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\nEn corollaire, les r\u00e9sultats de l’\u00e9tude M\u00e9diam\u00e9trie 2012 publi\u00e9e par la Fevad soulignent que 92% des achats, tous secteurs confondus, se font en magasin<\/strong> m\u00eame si 86 % des internautes s’informent par ce moyen avant d’acheter. L’enjeu est donc de taille pour l’avenir des cha\u00eenes comme la franchise Kiabi qui cible une client\u00e8le jeune, et esp\u00e8re engranger un savoir-faire notamment dans le domaine du web-to-store. Kiabi compte aujourd’hui 1,6 million d’amis en France<\/strong>, et serait, selon son Directeur Web, l’enseigne textile qui compterait le plus de fans sur Facebook. Elle attend les r\u00e9sultats de ce premier test pour d\u00e9cider de l’avenir du concept et de son \u00e9ventuelle d\u00e9clinaison sur d’autres sites du r\u00e9seau.\n<\/div>\n<\/div>\n<\/div>\n

D\u00e9couvrez les autres r\u00e9seaux de franchise de mode, pr\u00eat \u00e0 porter et bijoux<\/a> qui recrutent.<\/p>\n

Article mis en ligne par Isabelle, R\u00e9dactrice AC Franchise<\/p>\n","protected":false},"excerpt":{"rendered":"

La franchise de pr\u00eat \u00e0 porter Kiabi lance\u00a0une op\u00e9ration \u00a0\u00ab social shopping \u00bb dans son magasin de Villeneuve d’Ascq dans le Nord (59). Gadget, apprentissage ou innovation ? UNE FRANCHISE A LA RECHERCHE DES NOUVELLES HABITUDES DE SES CLIENTS Ce ne sont pas les nouvelles attentes des clientes qui sont au cur de l’op\u00e9ration mais […]<\/p>\n","protected":false},"author":51,"featured_media":111919,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-111918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nKIABI: La franchise de pr\u00eat \u00e0 porter se connecte aux r\u00e9seaux sociaux<\/title>\n<meta name=\"description\" content=\"La franchise de pr\u00eat \u00e0 porter Kiabi lance\u00a0une op\u00e9ration \u00a0\u00ab social shopping \u00bb dans son magasin de Villeneuve d'Ascq dans le Nord (59). 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