{"id":111648,"date":"2012-12-06T12:32:00","date_gmt":"2012-12-06T12:32:00","guid":{"rendered":"https:\/\/ac-franchise.com\/article\/5-conseils-qui-vous-aideront-a-devenir-franchiseur-2012"},"modified":"2020-02-21T15:17:58","modified_gmt":"2020-02-21T14:17:58","slug":"5-conseils-qui-vous-aideront-a-devenir-franchiseur-2012","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/5-conseils-qui-vous-aideront-a-devenir-franchiseur-2012","title":{"rendered":"5 Conseils qui vous aideront \u00e0 devenir franchiseur (2012)"},"content":{"rendered":"<div class=\"widget left_picture_title_text\">\n<div class=\"row-fluid\">\n<div class=\"thumbnail widget-media-thumbnail span4\"><a href=\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2013\/11\/28\/20131128131323-ec055303738af138556d2540479dd4eb.jpg\" data-remote=\"true\"> <img decoding=\"async\" title=\" \" src=\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2013\/11\/28\/20131128131323-ec055303738af138556d2540479dd4eb.jpg\" \/><\/a><\/div>\n<div class=\"widget-content\">Cr\u00e9er un r\u00e9seau de franchise permet \u00e0 une enseigne de se d\u00e9velopper plus vite. Mais avant de se lancer, il est essentiel de bien s&rsquo;informer et de r\u00e9unir certaines conditions essentielles afin de r\u00e9aliser son projet en toute\u00a0s\u00e9r\u00e9nit\u00e9.\u00a0Christophe Bellet du Cabinet Gagner en franchise &#8211; expertise de 23 ans de management et de pilotage de r\u00e9seaux dans la distribution sp\u00e9cialis\u00e9e &#8211; nous apporte ses conseils.<\/div>\n<\/div>\n<\/div>\n<p><strong>Christophe Bellet<\/strong> : \u00ab\u00a0Quels conseils peut-on donner \u00e0 un futur franchiseur ?<\/p>\n<p>Le premier point est que ce franchiseur ait une capacit\u00e9 financi\u00e8re suffisante pour se lancer en franchise, que son\u00a0concept\u00a0soit v\u00e9ritablement diff\u00e9renciant, qu&rsquo;il apporte une v\u00e9ritable valeur ajout\u00e9e, puisqu&rsquo;aujourd&rsquo;hui, il est difficile d&rsquo;amener un nouveau concept et il y a d\u00e9j\u00e0 1600 franchiseurs en France ! Donc amener un nouveau concept n&rsquo;est pas forc\u00e9ment facile, d&rsquo;o\u00f9 la n\u00e9cessit\u00e9 d&rsquo;avoir cette capacit\u00e9 financi\u00e8re suffisante.<\/p>\n<p>Ce concept va \u00eatre assujetti \u00e0 un v\u00e9ritable savoir faire. Le franchiseur doit donc d\u00e9finir tr\u00e8s pr\u00e9cis\u00e9ment son savoir faire. Forts de ce savoir faire, nous allons pouvoir \u00e9crire le manuel op\u00e9ratoire.<\/p>\n<p>Ensuite bien \u00e9videmment, il faut d\u00e9finir les moyens financiers qui vont impacter ce concept qui sont bien s\u00fbr le\u00a0droit d&rsquo;entr\u00e9e, les royalties, et l\u00e0 je les accompagne avec un travail sur un simulateur financier qui permet de d\u00e9finir dans le d\u00e9tail quel est le montant des droits d&rsquo;entr\u00e9e, quels sont les r\u00e9percussions qu&rsquo;il peut y avoir avec un droit d&rsquo;entr\u00e9e de 10 mille euros ou un droit d&rsquo;entr\u00e9e de 30 mille euros.<\/p>\n<p>Bien \u00e9videmment, il y a une formation\u00a0\u00e0 mettre en place, \u00e0 la fois une formation initiale et une formation continue, et bien s\u00fbr pr\u00e9voir toute l&rsquo;animation\u00a0de r\u00e9seau qui va conditionner la r\u00e9ussite de ce futur r\u00e9seau.\u00a0\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cr\u00e9er un r\u00e9seau de franchise permet \u00e0 une enseigne de se d\u00e9velopper plus vite. Mais avant de se lancer, il est essentiel de bien s&rsquo;informer et de r\u00e9unir certaines conditions essentielles afin de r\u00e9aliser son projet en toute\u00a0s\u00e9r\u00e9nit\u00e9.\u00a0Christophe Bellet du Cabinet Gagner en franchise &#8211; expertise de 23 ans de management et de pilotage de [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":111647,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[456],"tags":[],"class_list":["post-111648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-experts","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Conseils qui vous aideront \u00e0 devenir franchiseur (2012)<\/title>\n<meta name=\"description\" content=\"Point de vue de l&#039;expert : Cr\u00e9er un r\u00e9seau de franchise permet \u00e0 une enseigne de se d\u00e9velopper plus vite. 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