{"id":111025,"date":"2013-02-17T01:00:00","date_gmt":"2013-02-17T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.com\/article\/resultats-encourageants-dans-la-franchise-de-hard-discount-3520"},"modified":"2020-11-19T18:13:28","modified_gmt":"2020-11-19T17:13:28","slug":"resultats-encourageants-dans-la-franchise-de-hard-discount-3520","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/resultats-encourageants-dans-la-franchise-de-hard-discount-3520","title":{"rendered":"R\u00e9sultats encourageants dans la franchise de hard discount Netto"},"content":{"rendered":"

La <\/strong>franchise Netto<\/strong><\/a>, r\u00e9seau de hard discount alimentaire du Groupement des Mousquetaires, et le r\u00e9seau Intermarch\u00e9, ont r\u00e9alis\u00e9 en 2012 un chiffre d’affaires en Europe de 24,262 milliards d’euros<\/strong> (hors carburant), avec une progression de 6,5 %.<\/p>\n

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\n
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Le secteur alimentaire a progress\u00e9 de 15% en 3 ans<\/h2>\n

Les deux enseignes alimentaires affichent un CA en Europe de 32 885 milliards d’euros<\/strong>, et de 24 262 milliards d’euros hors carburant, soit une augmentation de + 6.5 %. C’est le r\u00e9sultat d’une strat\u00e9gie offensive, ax\u00e9e \u00e0 la fois sur la politique de prix et sur l’assortiment, et sur le service client. Au total, le CA du secteur de l’alimentaire a progress\u00e9 de + 15 % depuis 3 ans en France.<\/p>\n

Un nouveau Netto s’est r\u00e9cemment implant\u00e9 dans la commune de Fuveau (13)<\/strong>. Le point de vente de 900 m2 a ouvert ses portes le 11 janvier dernier.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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<\/p>\n

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La franchise Netto lutte contre la vie ch\u00e8re<\/h2>\n

Gr\u00e2ce \u00e0 son positionnement commercial plut\u00f4t agressif<\/strong> et \u00e0 ses larges gammes, la franchise Netto prend la meilleure part de march\u00e9 sur ce secteur<\/strong>, quels que soient la taille et le lieu d’implantation.<\/p>\n

C’est un concept de hard discount adapt\u00e9 aux attentes des clients et \u00e0 la conjoncture \u00e9conomique :<\/p>\n

    \n
  • 4 000 r\u00e9f\u00e9rences produits, dont les produits de la marque Netto fabriqu\u00e9s par les unit\u00e9s de production des Mousquetaires, 3 500 produits en marque distributeur et des marques nationales<\/li>\n
  • primaut\u00e9 au frais (fruits, l\u00e9gumes, viandes, poissons…)<\/li>\n
  • des promotions quotidiennes.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    La franchise Netto, r\u00e9seau de hard discount alimentaire du Groupement des Mousquetaires, et le r\u00e9seau Intermarch\u00e9, ont r\u00e9alis\u00e9 en 2012 un chiffre d’affaires en Europe de 24,262 milliards d’euros (hors carburant), avec une progression de 6,5 %. Le secteur alimentaire a progress\u00e9 de 15% en 3 ans Les deux enseignes alimentaires affichent un CA en […]<\/p>\n","protected":false},"author":50,"featured_media":111023,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-111025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nR\u00e9sultats 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