{"id":110719,"date":"2013-03-18T14:28:00","date_gmt":"2013-03-18T14:28:00","guid":{"rendered":"https:\/\/ac-franchise.com\/article\/le-commercant-peut-se-consacrer-a-ses-clients-tout-est-prevu-5943"},"modified":"2013-03-18T14:28:00","modified_gmt":"2013-03-18T14:28:00","slug":"le-commercant-peut-se-consacrer-a-ses-clients-tout-est-prevu-5943","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/le-commercant-peut-se-consacrer-a-ses-clients-tout-est-prevu-5943","title":{"rendered":"Le commer\u00e7ant peut se consacrer \u00e0 ses clients, tout est pr\u00e9vu"},"content":{"rendered":"
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<\/a> <\/p>\n
Mars 2003 Interview Eric Chapus, Directeur du d\u00e9veloppement <\/div>\n<\/p><\/div>\n
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AC Franchise : Comment fonctionne un point de vente Feu Vert ?<\/h2>\n

Eric Chapus<\/b> : Notre concept est celui du centre auto : nous avons donc une surface de vente (300 \u00e0 350m\u00b2 en moyenne) ainsi qu’un atelier pour les prestations courantes d’entretien du v\u00e9hicule (changement batteries, penumatiques, freins, amortisseurs). Notre offre produit est orient\u00e9e entre produits passionnels (multim\u00e9dia, \u00e9quipements son) et produits techniques (batteries, essuie-glace..) afin de permettre \u00e0 tout automobiliste de faire r\u00e9aliser l’entretien courant de son v\u00e9hicule chez nous. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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ACF : Quel est votre point fort sur le march\u00e9 ?<\/h2>\n

EC\u00a0<\/b>: L’enseigne a \u00e9t\u00e9 cr\u00e9\u00e9e en 1972 par les fr\u00e8res ARKAND, deux lyonnais<\/b>. Nous avons aujourd’hui un maillage tr\u00e8s important du territoire national, 300 points de vente, ce qui permet de dire que nous apportons une offre de proximit\u00e9. Quelques zones sont un peu d\u00e9laiss\u00e9es comme par exemple autour des villes de Gap, Digne ou Manosque dans les Alpes de Haute Provence. En fait c’est un probl\u00e8me d’emplacement, nous ne trouvons pas de site qui puisse convenir autour de ces villes montagneuses <\/div>\n

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ACF : Quel est l’emplacement id\u00e9al pour un Feu Vert ?<\/h2>\n

EC : <\/b>Nous privil\u00e9gions les parkings d’hypermarch\u00e9s, une cible qui devient difficile \u00e0 atteindre car la cr\u00e9ation d’hypermarch\u00e9s se fait rare. Nous pouvons aussi nous installer sur un p\u00e9ri-market \u00e0 proximit\u00e9 d’un hyper ou au sein de \u00ab retail park \u00bb, mais jamais en centre ville en raison du manque de stationnement imm\u00e9diat. <\/p><\/div>\n

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ACF : Vous \u00eates Directeur du D\u00e9veloppement, quelles sont les perspectives de l’enseigne aujourd’hui ? <\/h2>\n

EC :<\/b> Nous devons aller jusqu’\u00e0 350 points de vente nous atteindrons ainsi la pleine maturit\u00e9 de notre r\u00e9sea<\/b>u au regard de notre concept. Nous avons \u00e9tabli un bon maillage du territoire national, quelques villes restent encore \u00e0 couvrir. Nous envisageons aussi de d\u00e9velopper des activit\u00e9s connexes comme le pare brise que nous offrons depuis que nous avons repris Mondial Pare Brise, avec ses 200 points de vente. Nous cherchons \u00e9galement \u00e0 compl\u00e9ter notre offre produit dans le soucis constant des tendances du march\u00e9 et de satisfaire les besoins et envies de nos consommateurs. <\/div>\n

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ACF : Qu’apportez-vous au franchis\u00e9 ?<\/h2>\n

EC <\/b>:<\/b> L’exp\u00e9rience acquise pendant plus de trente ans par une enseigne soucieuse de sa r\u00e9activit\u00e9, avec au coeur de son fonctionnement un si\u00e8ge social regroupant 240 salari\u00e9s. La force d’une centrale d’achat, aliment\u00e9e par notre service collection \u00e0 l’affut des derni\u00e8res nouveaut\u00e9s et qui permet \u00e0 l’ensemble de notre r\u00e9seau de b\u00e9n\u00e9ficier des meilleures tarifs y compris avec des fournisseurs de renomm\u00e9e internationale tel MICHELIN<\/b> pour le produit pneu. Les performances de notre plate-forme de distribution pour alimenter les magasins. Nous offrons au franchis\u00e9 tout le back-office : supports informatiques pour la comptabilit\u00e9 et les commandes, plan de communication complet et conseils de notre service communication. Des solutions qui ont \u00e9t\u00e9 \u00e9prouv\u00e9es par notre r\u00e9seau succursale. <\/div>\n

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ACF : Et que demandez-vous essentiellement au franchis\u00e9 ? <\/h2>\n

EC <\/b><\/span>: <\/b>Avant tout qu’il soit commer\u00e7ant, sachant animer une \u00e9quipe, la manager. Nous souhaitons qu’il g\u00e8re bien son centre de profit et pour cela nous lui donnons les moyens parce que sa r\u00e9ussite est notre r\u00e9ussite. Mais surtout nous lui demandons de s’occuper de ses clients. Nous souhaitons qu’il applique la politique commerciale Feu Vert et respecte notre concept. <\/div>\n

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ACF : Pouvez-vous nous expliquer ce que cela sous-entend ?<\/h2>\n

E<\/b>C <\/b>: Le franchis\u00e9 chez <\/b>FEU VERT<\/a><\/b><\/u> est au coeur de notre fonctionnement.<\/b> R\u00e9unis au sein d’un Comit\u00e9 d’Action et d’Orientation, des franchis\u00e9s, \u00e9lus par leurs pairs, travaillent avec les responsables du Si\u00e8ge pour faire \u00e9voluer notre politique commerciale. Nos int\u00e9r\u00eats sont convergents, nos d\u00e9cisions le fruit d’un consensus \u00e9tabli dans le respect des convictions de chacun. Nous progressons tant pour notre client\u00e8le que pour nos franchis\u00e9s sur la voie du bien-\u00eatre, il ne s’agit pas d’une formule mais d’un moteur. <\/div>\n

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<\/a> <\/div>\n
Feu Vert a une politique de prix bas, de type discount. \u00a0
Consultez aussi\u00a0l’<\/u><\/b>annuaire des franchises automobiles<\/b><\/a>\u00a0<\/u><\/b>qui se d\u00e9veloppent <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Mars 2003 Interview Eric Chapus, Directeur du d\u00e9veloppement AC Franchise : Comment fonctionne un point de vente Feu Vert ? Eric Chapus : Notre concept est celui du centre auto : nous avons donc une surface de vente (300 \u00e0 350m\u00b2 en moyenne) ainsi qu’un atelier pour les prestations courantes d’entretien du v\u00e9hicule (changement batteries, […]<\/p>\n","protected":false},"author":50,"featured_media":110717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[458],"tags":[],"class_list":["post-110719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLe 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