{"id":108777,"date":"2013-10-18T02:00:00","date_gmt":"2013-10-18T02:00:00","guid":{"rendered":"https:\/\/ac-franchise.com\/article\/la-preference-au-franchiseur-en-cas-de-cession"},"modified":"2019-08-27T14:46:29","modified_gmt":"2019-08-27T13:46:29","slug":"la-preference-au-franchiseur-en-cas-de-cession","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/la-preference-au-franchiseur-en-cas-de-cession","title":{"rendered":"La pr\u00e9f\u00e9rence au franchiseur en cas de cession"},"content":{"rendered":"
\n
\n
<\/a><\/div>\n
\nC’est une clause habituelle dans le contrat qui permet au franchiseur, d\u00e9tenteur de la marque, d’\u00eatre prioritaire pour racheter l’affaire d’un franchis\u00e9 si celui-ci d\u00e9cide de mettre en vente. Cela permet au franchiseur de\u00a0maintenir son implantation, donc de pr\u00e9server son r\u00e9seau.\n<\/div>\n<\/div>\n<\/div>\n
\n

Il\u00a0y a violation de cette clause dans trois hypoth\u00e8ses.<\/strong>
\n<\/h2>\n<\/div>\n

– Il y a \u00e9videmment violation caract\u00e9ris\u00e9e quand le franchis\u00e9 a c\u00e9d\u00e9 sans en avoir fait la proposition au franchiseur<\/strong>,
\n– mais aussi lorsque la cession a lieu dans des conditions plus avantageuses que celles faites pr\u00e9c\u00e9demment au franchiseur.
\n– enfin la jurisprudence retient que le pacte est viol\u00e9 s’il est \u00e9tabli que le c\u00e9dant et le cessionnaire se sont entendus sur les conditions de la cession avant l’expiration du contrat. La clause est r\u00e9put\u00e9e viol\u00e9e car l’accord est intervenu afin d’\u00e9luder le droit de pr\u00e9f\u00e9rence du b\u00e9n\u00e9ficiaire qui intervient en fin de contrat.<\/p>\n

Le franchiseur peut intenter plusieurs actions, par exemple obtenir l’ex\u00e9cution forc\u00e9e de son droit de pr\u00e9f\u00e9rence<\/strong>. Il peut en r\u00e9sulter la nullit\u00e9 de la vente. La jurisprudence manifeste n\u00e9anmoins une certaine souplesse quant \u00e0 la preuve de la connaissance par le tiers des conditions de cette cession. Le franchiseur peut aussi engager la responsabilit\u00e9 contractuelle du franchis\u00e9 et obtenir la r\u00e9siliation de son contrat. Il peut enfin engager la responsabilit\u00e9 d\u00e9lictuelle du tiers acqu\u00e9reur, s’il a pu avoir connaissance du pacte de pr\u00e9f\u00e9rence. La jurisprudence fait peser sur ce tiers acqu\u00e9reur la n\u00e9cessit\u00e9 de se renseigner sur la situation.<\/p>\n

A noter que la non utilisation par le franchiseur de son droit de pr\u00e9f\u00e9rence n’exclut cependant pas le caract\u00e8re fautif d’une cession. Par ailleurs le tiers acqu\u00e9reur n’a pas de responsabilit\u00e9 engag\u00e9e si le franchiseur a \u00e9t\u00e9 mis en mesure d’exercer ce droit.<\/p>\n

<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

C’est une clause habituelle dans le contrat qui permet au franchiseur, d\u00e9tenteur de la marque, d’\u00eatre prioritaire pour racheter l’affaire d’un franchis\u00e9 si celui-ci d\u00e9cide de mettre en vente. Cela permet au franchiseur de\u00a0maintenir son implantation, donc de pr\u00e9server son r\u00e9seau. Il\u00a0y a violation de cette clause dans trois hypoth\u00e8ses. – Il y a \u00e9videmment […]<\/p>\n","protected":false},"author":51,"featured_media":108778,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[450],"tags":[1843],"class_list":["post-108777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-reglementation-des-affaires","entry","has-media"],"acf":[],"yoast_head":"\nLa 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