{"id":107210,"date":"2014-04-10T03:10:00","date_gmt":"2014-04-10T03:10:00","guid":{"rendered":"https:\/\/ac-franchise.com\/article\/la-franchise-l-eau-vive-une-enseigne-responsable-en-matiere-de-bio"},"modified":"2020-06-08T12:07:31","modified_gmt":"2020-06-08T11:07:31","slug":"la-franchise-l-eau-vive-une-enseigne-responsable-en-matiere-de-bio","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/la-franchise-l-eau-vive-une-enseigne-responsable-en-matiere-de-bio","title":{"rendered":"L’exemple d’une franchise responsable en mati\u00e8re de bio"},"content":{"rendered":"
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La franchise L’Eau Vive<\/a> est une enseigne bio<\/b>\u00a0qui commercialise\u00a0des produits bio et naturels – compl\u00e9ments alimentaires, produits d’hygi\u00e8ne et cosm\u00e9tiques –\u00a0dans un concept de magasin moderne et porteur.\u00a0Les 23-26 mars 2014, au Salon Franchise Expo Paris \u00e0 la Porte de\u00a0Versailles, furent l’occasion pour un professionnel du bio –\u00a0Didier Cotte, PDG de\u00a0L’Eau Vive –\u00a0de s’exprimer sur son exp\u00e9rience\u00a0de franchiseur dans le secteur.\u00a0<\/b>\n<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

Fond\u00e9e en 1979 puis reprise par Didier\u00a0Cotte en 2000, la franchise\u00a0L’Eau Vive est un distributeur de fruits et\u00a0l\u00e9gumes biologiques et pionnier dans le secteur de l’alimentation\u00a0<\/b>g\u00e9n\u00e9rale et di\u00e9t\u00e9tique, des cosm\u00e9tiques et des produits d’entretien\u00a0\u00e9cologiques<\/b>. La franchise compte 31 points de vente dont 14 en\u00a0franchise et le fournil des Alpes fournit l’eau avec laquelle\u00a0on\u00a0fabrique le pain et les viennoiseries bio.\u00a0L’Eau Vive a augment\u00e9 son chiffre d’affaires de 17% en 2013 soit 44,4\u00a0millions d’euros. L’op\u00e9ration aupr\u00e8s d’Audacia a permis une hausse d’1\u00a0million d’euros en 2013.\u00a0<\/p>\n

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Pourquoi le march\u00e9 du bio r\u00e9siste-t-il si bien face \u00e0 la crise ?<\/h2>\n
Les nouveaux consommateurs du bio ont-ils un penchant sp\u00e9cial pour le made in France ? Que r\u00e9serve le march\u00e9 comme perspectives professionnelles ?<\/div>\n
Le bio satisfait-il les exigences oppos\u00e9es des producteurs et des consommateurs ? Les attentes des consom’acteurs s’accordent-elles avec la conjoncture\u00a0\u00e9conomique actuelle ? La motivation d’une meilleure consommation est-elle la source de la d\u00e9mocratisation du bio ? Pour les chefs d’entreprises, jusqu’o\u00f9 s’arr\u00eate la volont\u00e9 de conqu\u00e9rir une partie du march\u00e9 porteur et o\u00f9 commence leur responsabilit\u00e9 quant au \u00a0bien-\u00eatre des consommateurs ?<\/p>\n

Pour de plus amples informations sur le secteur, cliquez et d\u00e9couvrez les besoins en recrutement des r\u00e9seaux qui recrutent dans le secteur \u00ab\u00a0Franchise Bio<\/a>\u00ab\u00a0.\n<\/div>\n

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La franchise L’Eau Vive est une enseigne bio\u00a0qui commercialise\u00a0des produits bio et naturels – compl\u00e9ments alimentaires, produits d’hygi\u00e8ne et cosm\u00e9tiques –\u00a0dans un concept de magasin moderne et porteur.\u00a0Les 23-26 mars 2014, au Salon Franchise Expo Paris \u00e0 la Porte de\u00a0Versailles, furent l’occasion pour un professionnel du bio –\u00a0Didier Cotte, PDG de\u00a0L’Eau Vive –\u00a0de s’exprimer sur […]<\/p>\n","protected":false},"author":54,"featured_media":107209,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-107210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLa franchise L'Eau Vive, une enseigne responsable en mati\u00e8re de bio<\/title>\n<meta name=\"description\" content=\"La franchise L'Eau Vive est une enseigne bio\u00a0qui commercialise\u00a0des produits bio et naturels - 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