{"id":105623,"date":"2014-10-06T04:30:00","date_gmt":"2014-10-06T04:30:00","guid":{"rendered":"https:\/\/ac-franchise.com\/article\/une-relative-stabilite-du-secteur-de-lautomobile-en-2014-5927"},"modified":"2020-12-03T14:42:37","modified_gmt":"2020-12-03T13:42:37","slug":"une-relative-stabilite-du-secteur-de-lautomobile-en-2014-5927","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/une-relative-stabilite-du-secteur-de-lautomobile-en-2014-5927","title":{"rendered":"Une relative stabilit\u00e9 du secteur de l\u2019automobile en 2014"},"content":{"rendered":"
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<\/a><\/div>\n
En 2013, l\u2019enqu\u00eate comparative r\u00e9alis\u00e9e par la franchise \u00c9l\u00e9phant Bleu<\/a> a r\u00e9v\u00e9l\u00e9 que les automobilistes qui utilisent jusqu\u2019\u00e0 3 fois par semaine leurs v\u00e9hicules en\u00a0d\u00e9passant les 3 000 km par an, n\u2019effectuent pas le lavage de leurs v\u00e9hicules \u00e0 domicile (37 %). Aujourd\u2019hui, le secteur compte plusieurs centres sp\u00e9cialis\u00e9s comme \u00c9l\u00e9phant Bleu, American Car Wash, des centres auto comme Feu Vert<\/a>, Norauto<\/a>, des stations services, etc.<\/p>\n

Depuis 2005, le secteur automobile pratique le concept du nettoyage \u00e9cologique. Certaines franchises telles qu’Ecolave et\u00a0Cosm\u00e9tiCar, l\u2019ont m\u00eame d\u00e9velopp\u00e9 sous forme d\u2019unit\u00e9s mobiles qui proposent leurs services\u00a0\u00e0 domicile et dans les entreprises.<\/p><\/div>\n<\/div>\n<\/div>\n

\n

Le secteur de l\u2019entretien et de la r\u00e9paration \u00e9pargn\u00e9 par la crise<\/h2>\n
La crise des constructeurs n\u2019a pas eu\u00a0d’effets imm\u00e9diats sur le secteur de l\u2019entretien et de la r\u00e9paration. Et pour cause : Les<\/b> v\u00e9hicules ne fr\u00e9quentent les ateliers de r\u00e9paration\u00a0qu\u2019au bout de trois voire cinq ans en moyenne<\/b>. Ren\u00e9 Prevost, Pr\u00e9sident de la F\u00e9d\u00e9ration Fran\u00e7aise de la Franchise et DG de la branche franchise de Speedy, \u00e9voque \u00e9galement la fiabilit\u00e9 am\u00e9lior\u00e9e des v\u00e9hicules, le souci des frais et la baisse du pouvoir d\u2019achat.<\/p>\n

Christophe Rollet DG de Point S et Vice-pr\u00e9sident du Syndicat des Professionnels du Pneu, va m\u00eame jusqu\u2019\u00e0 assurer qu\u2019en d\u00e9pit du changement de mode de consommation, il est aujourd\u2019hui possible de voir \u00ab une relative stabilit\u00e9 du chiffre d\u2019affaires dans le secteur en 2014 \u00bb.<\/p>\n

En savoir plus sur une s\u00e9lection de r\u00e9seaux de centres auto et de r\u00e9paration multimarques :
\nLa\u00a0franchise Midas<\/a>
\nLa\u00a0franchise Delko<\/a>
\nLa\u00a0franchise Asian Auto Parts<\/a>
\nLa\u00a0franchise Norauto<\/a>
\nLa\u00a0franchise Roady<\/a><\/div>\n<\/div>\n

\n

Renouveler les relais de croissance<\/h2>\n
L\u2019enqu\u00eate annuelle de la franchise Banque Populaire\/FFF\/ CSA, annonce que la digitalisation des enseignes joue un r\u00f4le primordial dans le rapport franchiseur-franchis\u00e9 et clients. Le E-learning propose la formation en ligne ce qui permet d\u2019avoir une exp\u00e9rience minimale des pannes \u00e9lectroniques et informatiques sophistiqu\u00e9es<\/b>. Ren\u00e9 Prevost met en avant le B\u00a0to B comme \u00e9tant un relais de croissance. Toujours selon lui, les franchises de nettoyage doivent d\u00e9sormais s\u2019orienter vers l\u2019entretien d\u00e9di\u00e9 aux v\u00e9hicules vendus aux soci\u00e9t\u00e9s de leasing (49% des ventes en 2013).<\/p>\n

Vu dans Chef d\u2019entreprise, \u00a0Hors S\u00e9rie, le 01\/03\/2014, pp.29-31.<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

En 2013, l\u2019enqu\u00eate comparative r\u00e9alis\u00e9e par la franchise \u00c9l\u00e9phant Bleu a r\u00e9v\u00e9l\u00e9 que les automobilistes qui utilisent jusqu\u2019\u00e0 3 fois par semaine leurs v\u00e9hicules en\u00a0d\u00e9passant les 3 000 km par an, n\u2019effectuent pas le lavage de leurs v\u00e9hicules \u00e0 domicile (37 %). Aujourd\u2019hui, le secteur compte plusieurs centres sp\u00e9cialis\u00e9s comme \u00c9l\u00e9phant Bleu, American Car Wash, […]<\/p>\n","protected":false},"author":54,"featured_media":77969,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[450],"tags":[],"class_list":["post-105623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","entry","has-media"],"acf":[],"yoast_head":"\nUne 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