{"id":104046,"date":"2015-03-05T11:35:00","date_gmt":"2015-03-05T11:35:00","guid":{"rendered":"https:\/\/ac-franchise.com\/article\/la-franchise-la-mie-caline-affiche-des-resultats-2014-en-hausse-confirmant-ainsi-30-ans-de-succes-7605"},"modified":"2015-03-05T11:35:00","modified_gmt":"2015-03-05T11:35:00","slug":"la-franchise-la-mie-caline-affiche-des-resultats-2014-en-hausse-confirmant-ainsi-30-ans-de-succes-7605","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/la-franchise-la-mie-caline-affiche-des-resultats-2014-en-hausse-confirmant-ainsi-30-ans-de-succes-7605","title":{"rendered":"La franchise la Mie C\u00e2line affiche des r\u00e9sultats 2014 en hausse, confirmant ainsi 30 ans de succ\u00e8s"},"content":{"rendered":"

\nAu 31 d\u00e9cembre 2014, la franchise\u00a0La Mie C\u00e2line pr\u00e9sente un bilan particuli\u00e8rement positif<\/b>, avec un chiffre d\u2019affaires de 140 millions d\u2019euros<\/b> hors taxe, en hausse de 4 %<\/b> \u00e0 p\u00e9rim\u00e8tre constant par rapport \u00e0 2013. L\u2019enseigne fran\u00e7aise de terminaux de cuisson<\/b>, qui f\u00eate cette ann\u00e9e ses 30 ans, retrouve ainsi des r\u00e9sultats d\u2019avant 2008.<\/div>\n<\/p>\n
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<\/a> <\/div>\n
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Une strat\u00e9gie de d\u00e9veloppement et d\u2019innovation qui porte ses fruits<\/h2>\n
Les r\u00e9sultats 2014 traduisent \u00e0 la fois une bonne ma\u00eetrise des ratios financiers de l\u2019entreprise et une excellente capacit\u00e9 \u00e0 r\u00e9pondre aux attentes des clients en mati\u00e8re de restauration rapide notamment. Ainsi, malgr\u00e9 un contexte \u00e9conomique difficile, la fr\u00e9quentation des points de vente et la consommation se sont maintenues :<\/div>\n
– 580 clients en moyenne par jour et par magasin<\/b>\n<\/div>\n
– un panier moyen en l\u00e9g\u00e8re hausse<\/b>, \u00e0 3,70 euros TTC \/ 3,50 \u20ac en 2013<\/div>\n
– 41 millions de clients<\/b> \/ 40 millions en 2013<\/div>\n
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Ces bons chiffres valident la politique de diversification<\/b> \u00e0 l\u2019oeuvre au sein du r\u00e9seau depuis 2010. Originaire de Vend\u00e9e, La Mie C\u00e2line a su faire \u00e9voluer son concept pour accompagner ses clients partout – du centre-ville \u00e0 la p\u00e9riph\u00e9rie en passant par les aires d\u2019autoroute – et pour r\u00e9pondre aux nouveaux modes de consommation : restauration assise, drive et gamme de produits sans cesse renouvel\u00e9e en restauration rapide, pains et p\u00e2tisseries.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une aventure humaine qui se poursuit avec ambition<\/h2>\n
Derri\u00e8re l\u2019univers gourmand de La Mie C\u00e2line et ses \u00ab ateliers pains et restauration \u00bb, ce sont 2 000 salari\u00e9s et franchis\u00e9s qui partagent un savoir-faire issu de la boulangerie traditionnelle, pour proposer aux clients des produits frais et de qualit\u00e9 \u00e0 toute heure de la journ\u00e9e. Apr\u00e8s l\u2019ouverture du capital aux 260 salari\u00e9s fin 2014, 106 nouveaux actionnaires ont investi pr\u00e8s de 400 000 euros dans l\u2019entreprise, permettant ainsi de \u00ab maintenir sereinement le cap d\u2019une croissance ma\u00eetris\u00e9e et p\u00e9renne \u00bb selon Andr\u00e9 Barreteau, pr\u00e9sident fondateur de la SAS Monts Fournil, franchiseur et fabricant du r\u00e9seau franchis\u00e9 La Mie C\u00e2line.<\/p>\n
\nLes enjeux 2015 sont multiples<\/b>. Il s\u2019agira notamment pour l\u2019enseigne :<\/div>\n
– D\u2019accompagner les franchis\u00e9s sur un march\u00e9 mature <\/i><\/b>: comme le pr\u00e9cise David Giraudeau, directeur g\u00e9n\u00e9ral : \u00ab 90% du r\u00e9seau La Mie C\u00e2line est constitu\u00e9 de franchis\u00e9s. Ces personnes s\u2019investissent et travaillent sans compter pour apporter le meilleur de nos produits \u00e0 leurs clients. De notre c\u00f4t\u00e9, nous avons une obligation contractuelle et morale \u00e0 les amener \u00e0 r\u00e9ussir \u00bb. Le catalogue de formation sera donc \u00e9toff\u00e9 pour aider les franchis\u00e9s \u00e0 r\u00e9pondre \u00e0 des attentes clients toujours plus diverses et fortes, avec l\u2019ambition de conserver encore longtemps le R\u00e9seau d\u2019Or (avec 99,3%<\/div>\n
de franchis\u00e9s La Mie C\u00e2line qui consid\u00e8rent le r\u00e9seau comme \u00e9tant un bon franchiseur) remis par l\u2019Indicateur de la Franchise et d\u2019optimiser les r\u00e9sultats.<\/p>\n
–\u00a0De poursuivre le d\u00e9veloppement du r\u00e9seau<\/i><\/b> : une quinzaine de nouveaux magasins devraient ouvrir leurs portes cette ann\u00e9e<\/b>, non plus seulement en centre-ville ou p\u00e9riph\u00e9ries mais \u00e9galement pour la premi\u00e8re fois dans une zone de flux, pour d\u00e9passer les 220 points de vente \u00e0 fin 2015. Une quarantaine d\u2019emplois devraient ainsi \u00eatre cr\u00e9\u00e9s sur l\u2019ann\u00e9e. L\u2019enseigne pr\u00e9voit \u00e9galement de se d\u00e9velopper \u00e0 l\u2019international, au travers de transferts industriels et de comp\u00e9tences. Un nouveau challenge qui lui tient \u00e0 coeur.<\/p>\n<\/div>\n
\u00ab La Mie C\u00e2line est aujourd\u2019hui bien identifi\u00e9e et ses valeurs de g\u00e9n\u00e9rosit\u00e9 et de complicit\u00e9, partag\u00e9es par une communaut\u00e9 toujours plus nombreuse, que ce soit dans les points de vente ou sur les r\u00e9seaux sociaux. La marque et ses cookies comptent ainsi plus de 250 000 fans sur Facebook ! Notre principal challenge pour les ann\u00e9es \u00e0 venir sera de conserver cette proximit\u00e9 avec nos clients, de poursuivre nos efforts pour leur proposer \u00e0 chaque moment de consommation, des produits de qualit\u00e9, frais et savoureux. 2015 marque le 30\u00e8me anniversaire de l\u2019enseigne : souhaitons \u00e0 nos salari\u00e9s, franchis\u00e9s et clients, encore de nombreux moments de plaisir gourmand partag\u00e9 <\/i>!\u00bb conclut David Giraudeau.<\/div>\n<\/div>\n<\/div><\/div>\n
\n

CHIFFRES CLES 2014<\/h2>\n
\n80<\/b> nouveaux produits cr\u00e9\u00e9s<\/div>\n
\n17<\/b> millions de cookies croqu\u00e9s<\/div>\n
\n5<\/b> millions de baguettes Flo C\u00e2line savour\u00e9es<\/div>\n
\n1,2 <\/b>million d\u2019\u00e9clairs d\u00e9gust\u00e9s<\/div>\n
\n10<\/b> millions de sandwichs et 1,2 million de sandwichs chauds (C\u00e2linis) d\u00e9vor\u00e9s<\/div>\n<\/p><\/div>\n

La franchise La Mie C\u00e2line sera pr\u00e9sente au salon Franchise Expo Paris\u00a0du 22 au 25 mars 2015 –\u00a0Paris Porte de Versailles –\u00a0Stand n\u00b0 S54. Pour plus d’informations ou pour prendre rendez-vous, contactez le franchiseur La Mie C\u00e2line<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Au 31 d\u00e9cembre 2014, la franchise\u00a0La Mie C\u00e2line pr\u00e9sente un bilan particuli\u00e8rement positif, avec un chiffre d\u2019affaires de 140 millions d\u2019euros hors taxe, en hausse de 4 % \u00e0 p\u00e9rim\u00e8tre constant par rapport \u00e0 2013. L\u2019enseigne fran\u00e7aise de terminaux de cuisson, qui f\u00eate cette ann\u00e9e ses 30 ans, retrouve ainsi des r\u00e9sultats d\u2019avant 2008. Une 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