{"id":103939,"date":"2015-03-16T08:20:00","date_gmt":"2015-03-16T08:20:00","guid":{"rendered":"https:\/\/ac-franchise.com\/article\/la-restauration-rapide-version-plateaux-repas-en-progression-7752"},"modified":"2019-08-30T13:51:14","modified_gmt":"2019-08-30T12:51:14","slug":"la-restauration-rapide-version-plateaux-repas-en-progression-7752","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/la-restauration-rapide-version-plateaux-repas-en-progression-7752","title":{"rendered":"La restauration rapide version \u00ab plateaux-repas \u00bb en progression"},"content":{"rendered":"
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\nSelon une \u00e9tude du cabinet Xerfi, sp\u00e9cialis\u00e9 dans les \u00e9tudes \u00e9conomiques sectorielles, le plateau-repas livr\u00e9 dans l\u2019entreprise continue de s\u00e9duire dans un contexte de rythme de travail\u00a0 tr\u00e8s concentr\u00e9<\/b> dans la journ\u00e9e. C\u2019est dans cette situation que les traiteurs et autres sp\u00e9cialistes de livraison de repas complet (sur le lieu de travail et \u00e0 domicile) se d\u00e9veloppent et se diversifient pour r\u00e9pondre \u00e0 une demande accrue. les Experts de Xerfi tablent sur une progression de 6% annuel du chiffre d\u2019affaires du secteur entre 2014 er 2017.<\/b>\n<\/div>\n<\/div>\n<\/div>\n
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Une niche qui s\u2019\u00e9largit et attire tous les acteurs du secteur<\/h2>\n

Les\u00a0 franchises de restauration telles que Sushi Shop<\/a> ou Planet Sushi <\/a>ou les sp\u00e9cialistes de la restauration d\u2019entreprise comme\u00a0 Resto-In ou Allo Resto ont conquis tout d\u2019abord les responsables d\u2019entreprise (pour les grandes r\u00e9unions ou s\u00e9minaires) avant les employ\u00e9s qui se font maintenant livrer sur leur lieu de travail.
\nSur le march\u00e9, d\u2019autres ont voulu prendre une part de g\u00e2teau\u00a0; ce sont les filiales de groupes alimentaires ou de restauration hors foyer qui op\u00e8rent une concurrence forte <\/b>tirant souvent les prix vers le bas d\u2019o\u00f9 un panier moyen en baisse via des offres \u00ab\u00a0\u00e9conomiques \u00e0 l\u2019image de Room Saveurs et son coffret \u00ab\u00a0Pause-D\u00e9jeuner\u00a0\u00bb \u00e0 moins de 15 euros ht.
\nDans un autre registre, celui du bio, la franchise Class\u2019Croute<\/a> propose sa gamme Saison issue de produits locaux ou de l\u2019agriculture biologique. Ce sont les grands acteurs du secteur qui s\u2019en sortent le mieux dans une offre qui allie qualit\u00e9 et co\u00fbt stable. Pourquoi\u00a0? Issus de grands groupes alimentaires (Room Saveur\/Fleury Michon, Len\u00f4tre\/Sodexo), ils peuvent compter sur des infrastructures logistiques, internet, communication qui sont ainsi mutualis\u00e9es et p\u00e8se moins sur le prix de revient.\n<\/div>\n<\/div>\n<\/div>\n

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Un secteur en mutation<\/h2>\n

Si le march\u00e9 reste encore domin\u00e9 par quelques enseignes bien ancr\u00e9es dans le secteur \u00a0(Room Saveur et Class\u2019Cro\u00fbte) le rachat de l\u2019Affiche (groupe\u00a0 Sodexo) par le traiteur Rien Becker en septembre 2014 a permis de multiplier son chiffre d\u2019affaires par 7 et de prendre la troisi\u00e8me place. C\u2019est donc par une concentration via des rachats de petites entreprises que le paysage changera \u00e0 l\u2019horizon 2017.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Selon une \u00e9tude du cabinet Xerfi, sp\u00e9cialis\u00e9 dans les \u00e9tudes \u00e9conomiques sectorielles, le plateau-repas livr\u00e9 dans l\u2019entreprise continue de s\u00e9duire dans un contexte de rythme de travail\u00a0 tr\u00e8s concentr\u00e9 dans la journ\u00e9e. C\u2019est dans cette situation que les traiteurs et autres sp\u00e9cialistes de livraison de repas complet (sur le lieu de travail et \u00e0 domicile) […]<\/p>\n","protected":false},"author":42,"featured_media":103329,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[450],"tags":[1839],"class_list":["post-103939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nLa 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