{"id":103631,"date":"2015-04-06T08:53:00","date_gmt":"2015-04-06T08:53:00","guid":{"rendered":"https:\/\/ac-franchise.com\/article\/la-franchise-vous-interesse-rencontrez-les-franchises-3053"},"modified":"2020-01-21T15:03:37","modified_gmt":"2020-01-21T14:03:37","slug":"la-franchise-vous-interesse-rencontrez-les-franchises-3053","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/la-franchise-vous-interesse-rencontrez-les-franchises-3053","title":{"rendered":"La franchise vous int\u00e9resse ? Rencontrez les franchis\u00e9s"},"content":{"rendered":"
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\nLorsque vous avez fait le choix d’une enseigne pour vous lancer en franchise,\u00a0allez sur le terrain, pour rencontrer les franchis\u00e9s du r\u00e9seau, <\/strong>c’est la meilleure fa\u00e7on de s’informer sur les avantages et les contraintes apport\u00e9s par votre futur franchiseur, sur ses forces et ses faiblesses.\n<\/div>\n<\/div>\n<\/div>\n
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L’implantation du r\u00e9seau<\/h2>\n<\/div>\n

Lorsque vous recevez le Document d’Information Pr\u00e9contractuelle (DIP) vous y trouvez les coordonn\u00e9es de tous les points de vente appartenant au r\u00e9seau<\/b>, ou dans le cas des grands r\u00e9seaux, au moins des dizaines dans votre r\u00e9gion. Certains franchiseurs vous d\u00e9livrent un ‘laissez-passer’ qui sera reconnu par les franchis\u00e9s visit\u00e9s et les invitera \u00e0 \u00e9changer avec vous. Notez qu’il est normal que les franchis\u00e9s du r\u00e9seau soient m\u00e9fiants si vous venez sans \u00eatre identifi\u00e9s et accept\u00e9s par le franchiseur car il y a aussi beaucoup de (futurs) concurrents qui visitent le franchis\u00e9s des autres r\u00e9seaux et essayent de soutirer des informations utiles.<\/p>\n

Pour que votre visite soit productive, prenez rendez-vous, avec plusieurs types de franchis\u00e9s, si possible, ce n’est pas facile, en dehors des heures de travail. Questionnez-les sur l’\u00e9tat du march\u00e9 local, sur la notori\u00e9t\u00e9 de l’enseigne, sur l’impact des ventes, leur chiffre d’affaires, leurs revenus, etc. Il est difficile d’obtenir des chiffres de rentabilit\u00e9. Il faut surtout vous attacher \u00e0 comparer les pr\u00e9visions et les r\u00e9alisations, les avantages promis et les avantages r\u00e9els, les contraintes annonc\u00e9es et les mauvaises surprises. Et pour que les informations recueillies puissent vraiment vous servir essayez de rencontrer les franchis\u00e9s du m\u00eame type de ville, du m\u00eame profil de client\u00e8le, de la m\u00eame surface de vente et du m\u00eame genre de zone de chalandise que ce que vous projetez de faire.<\/p>\n

Lisez aussi cet article : <\/i>Futurs franchis\u00e9s : apprenez \u00e0 d\u00e9chiffrer un DIP<\/i><\/a><\/p>\n

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Prenez le temps de faire une ‘enqu\u00eate’<\/h2>\n<\/div>\n

Il faut porter une attention particuli\u00e8re sur les dates de cr\u00e9ation de ces points de vente lors de la collecte d’informations, car un franchis\u00e9 \u00a0\u00bbnouveau’ et un franchis\u00e9 \u00a0\u00bbancien’, n’auront pas le m\u00eame regard sur leurs activit\u00e9s, ni les m\u00eames avis ou pr\u00e9occupations. Un nouveau franchis\u00e9 est angoiss\u00e9 si les chiffres ne sont pas bons, il est enthousiaste dans le cas contraire. Un ancien franchis\u00e9 qui r\u00e9ussit a parfois l’impression qu’il est le seul artisan de son succ\u00e8s en inorant l’apport du franchiseur, c’est parfois justifi\u00e9 mais pas toujours.<\/p>\n

Lors de la rencontre avec un franchis\u00e9 r\u00e9cemment install\u00e9, demandez-lui les difficult\u00e9s rencontr\u00e9es \u00e0 l’ouverture et les divers d\u00e9lais \u00e0 pr\u00e9voir. Abordez aussi le sujet des d\u00e9marches importantes \u00e0 faire, du co\u00fbt r\u00e9el de l’installation, des premiers r\u00e9sultats et de la relation avec le franchiseur. Quelle a \u00e9t\u00e9 concr\u00e8tement la r\u00e9partition des t\u00e2ches entre le franchis\u00e9 et le franchiseur ? Il faut toujours envisager le pire, c’est la meilleure fa\u00e7on de l’\u00e9viter !<\/p>\n

Pour ce qui est de l’entrevue avec un franchis\u00e9 plus exp\u00e9riment\u00e9, vos questions porteront plus sur l’\u00e9volution du concept, le fonctionnement du r\u00e9seau. Renseignez-vous sur les litiges \u00e9ventuels qu’il aurait pu rencontrer ou dont il pourrait avoir eu connaissance, sur ses critiques et ses attentes, et \u00e9galement sur son chiffre d’affaires et ses b\u00e9n\u00e9fices. Notez s’il a envie de renouveler son contrat, faites-le parler de la concertation au sein du r\u00e9seau, de la recherche et d\u00e9veloppement…<\/p>\n

Comparez l’aspect des points de vente du r\u00e9seau entre eux, avec l’unit\u00e9 pilote et avec la concurrence, v\u00e9rifiez la reproduction du m\u00eame concept, du m\u00eame am\u00e9nagement.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

Lorsque vous avez fait le choix d’une enseigne pour vous lancer en franchise,\u00a0allez sur le terrain, pour rencontrer les franchis\u00e9s du r\u00e9seau, c’est la meilleure fa\u00e7on de s’informer sur les avantages et les contraintes apport\u00e9s par votre futur franchiseur, sur ses forces et ses faiblesses. L’implantation du r\u00e9seau Lorsque vous recevez le Document d’Information Pr\u00e9contractuelle […]<\/p>\n","protected":false},"author":51,"featured_media":23654,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[450],"tags":[1835],"class_list":["post-103631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-devenir-franchise","entry","has-media"],"acf":[],"yoast_head":"\nLa franchise vous int\u00e9resse ? 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