{"id":103382,"date":"2015-04-22T09:30:00","date_gmt":"2015-04-22T09:30:00","guid":{"rendered":"https:\/\/ac-franchise.com\/article\/la-franchise-mobalpa-propose-des-cuisines-adaptees-aux-personnes-a-mobilite-reduite-6368"},"modified":"2020-11-25T15:59:33","modified_gmt":"2020-11-25T14:59:33","slug":"la-franchise-mobalpa-propose-des-cuisines-adaptees-aux-personnes-a-mobilite-reduite-6368","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/la-franchise-mobalpa-propose-des-cuisines-adaptees-aux-personnes-a-mobilite-reduite-6368","title":{"rendered":"La franchise Mobalpa propose des cuisines adapt\u00e9es aux personnes \u00e0 mobilit\u00e9 r\u00e9duite"},"content":{"rendered":"<p><b><a href=\"https:\/\/ac-franchise.com\/annuaire\/franchise-mobalpa\">La franchise Mobalpa<\/a> s&rsquo;est associ\u00e9 \u00e0 AMR Concept<\/b> afin d&rsquo;offrir aux personnes \u00e0 mobilit\u00e9 r\u00e9duite, handicap\u00e9es ainsi qu&rsquo;aux personnes \u00e2g\u00e9es <b>des solutions adapt\u00e9es<\/b> \u00e0 leurs besoins sp\u00e9cifiques. \u00a0 <i><\/p>\n<p>Vu dans Les Echos<\/i><\/p>\n<div class=\"widget left_picture_title_text\">\n<div class=\"row-fluid\">\n<div class=\"thumbnail widget-media-thumbnail span4\"><a href=\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2014\/09\/25\/20140925102302-08c56d6f713057f39d5743626d3b2e65.jpg\" data-remote=\"true\"> <img decoding=\"async\" title=\"Mobalpa \" src=\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2014\/09\/25\/20140925102302-08c56d6f713057f39d5743626d3b2e65.jpg\" \/><\/a><\/div>\n<div class=\"widget-content\">\n<h2>Mobalpa veut des meubles qui facilitent la vie de ses clients<\/h2>\n<p>A propos de cette initiative du r\u00e9seau Mobalpa, Aur\u00e9lie Demeure, directrice de la communication des r\u00e9seaux explique: \u00ab\u00a0<i>Nous ne vendons pas des meubles, nous cherchons \u00e0 faciliter la vie de nos clients en regardant la mani\u00e8re dont ils vivent. Eviter les pas inutiles, faire en sorte qu&rsquo;on ne se cogne pas, toute une s\u00e9rie de petites attentions qui nous ont fait arriver assez naturellement \u00e0 la prise en compte du handicap<\/i>\u00ab\u00a0.<br \/>\nPour adapter ses mod\u00e8les aux sp\u00e9cifications requises, motorisation du mobilier pour la mont\u00e9e ou la descente par exemple, Mobalpa a fait appel \u00e0 AMR Concept, une PME de Saint Etienne.<br \/>\nL&rsquo;ensemble du dispositif est mis en avant:<\/p>\n<ul>\n<li>Dans le catalogue<\/li>\n<li>Sur le site de la marque<\/li>\n<li>Dans le showroom Mobalpa \u00e0 Th\u00f4nes, en Haute-Savoie<\/li>\n<li>Chez un concessionnaire des Ulis en r\u00e9gion Parisienne<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"widget right_picture_title_text\">\n<p><!-- WIDGET CONTENT --><\/p>\n<div class=\"row-fluid\">\n<div class=\"thumbnail widget-media-thumbnail span4\"><a href=\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2015\/04\/21\/20150421123349-668d1a1178dbb09bc2b76908debc7b4c.jpg\" data-remote=\"true\"> <img decoding=\"async\" title=\" \" src=\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2015\/04\/21\/20150421123349-668d1a1178dbb09bc2b76908debc7b4c.jpg\" \/><\/a><\/div>\n<div class=\"widget-content\">\n<h2>Sortir de l&rsquo;univers m\u00e9dicalis\u00e9 en proposant un grand choix de mod\u00e8les<\/h2>\n<p>Mobalpa, d\u00e9tenant 115 magasins en propre parmi ses 270 points de vente, devra convaincre ses concessionnaires de communiquer sur le sujet.<br \/>\nSelon Aur\u00e9lie Demeure, le renouvellement en cours de l&rsquo;ensemble de la gamme et la r\u00e9novation des magasins par la suite sera l&rsquo;occasion de communiquer sur ce th\u00e8me.<br \/>\nElle a \u00e9galement d\u00e9clar\u00e9: \u00ab\u00a0<i>L&rsquo;avantage est qu&rsquo;on sort de l&rsquo;univers m\u00e9dicalis\u00e9 en proposant une grande diversit\u00e9 de choix<\/i>\u00ab\u00a0.<br \/>\nEt pour cause, <b>Mobalpa propose pas moins de 367 types et coloris de panneaux ou coffrages se combinant aux 60 mod\u00e8les de poign\u00e9es.<\/b><br \/>\n\u00c9tant donn\u00e9 que le march\u00e9 de la cuisine a recul\u00e9 de 4 % l&rsquo;an dernier apr\u00e8s une \u00e9rosion comprise entre 1 et 2 % en 2013, la franchise se devait de trouver un levier de croissance.<br \/>\nMobalpa a opt\u00e9, entre autres, \u00e0 <b>la consolidation de son r\u00e9seau en rachetant Hygena<\/b> (125 succursales), pour compl\u00e9ter sa marque d&rsquo;entr\u00e9e de gamme SoCoo&rsquo;C. \u00a0 <i><\/p>\n<p>Demandez une documentation sur la franchise Mobalpa<\/i><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La franchise Mobalpa s&rsquo;est associ\u00e9 \u00e0 AMR Concept afin d&rsquo;offrir aux personnes \u00e0 mobilit\u00e9 r\u00e9duite, handicap\u00e9es ainsi qu&rsquo;aux personnes \u00e2g\u00e9es des solutions adapt\u00e9es \u00e0 leurs besoins sp\u00e9cifiques. \u00a0 Vu dans Les Echos Mobalpa veut des meubles qui facilitent la vie de ses clients A propos de cette initiative du r\u00e9seau Mobalpa, Aur\u00e9lie Demeure, directrice de [&hellip;]<\/p>\n","protected":false},"author":7776,"featured_media":103380,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-103382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"<!-- 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r\u00e9duite\" \/>\n<meta property=\"og:description\" content=\"La franchise Mobalpa s&#039;est associ\u00e9 \u00e0 AMR Concept afin d&#039;offrir aux personnes \u00e0 mobilit\u00e9 r\u00e9duite, handicap\u00e9es ainsi qu&#039;aux personnes \u00e2g\u00e9es des solutions\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ac-franchise.com\/article\/la-franchise-mobalpa-propose-des-cuisines-adaptees-aux-personnes-a-mobilite-reduite-6368\" \/>\n<meta property=\"og:site_name\" content=\"AC Franchise\" \/>\n<meta property=\"article:published_time\" content=\"2015-04-22T09:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-25T14:59:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ac-franchise.com\/wp-content\/uploads\/2014\/09\/25\/20140925102302-08c56d6f713057f39d5743626d3b2e65.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"219\" \/>\n\t<meta property=\"og:image:type\" 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