{"id":100224,"date":"2016-02-09T15:17:00","date_gmt":"2016-02-09T15:17:00","guid":{"rendered":"https:\/\/ac-franchise.com\/article\/le-groupe-casino-mise-sur-la-franchise-pour-poursuivre-son-developpement-en-france-8148"},"modified":"2020-02-12T11:47:45","modified_gmt":"2020-02-12T10:47:45","slug":"le-groupe-casino-mise-sur-la-franchise-pour-poursuivre-son-developpement-en-france-8148","status":"publish","type":"post","link":"https:\/\/ac-franchise.com\/article\/le-groupe-casino-mise-sur-la-franchise-pour-poursuivre-son-developpement-en-france-8148","title":{"rendered":"Le Groupe Casino mise sur la franchise pour poursuivre son d\u00e9veloppement en France"},"content":{"rendered":"

Interview de Christian Couvreur, directeur franchise hyper et supermarch\u00e9s Casino<\/a>.\u00a0Acteur historique de la distribution en France, le groupe Casino<\/b>\u00a0est aujourd\u2019hui un des leaders mondiaux du commerce alimentaire. Toutes les enseignes du distributeur misent sur la\u00a0franchise pour continuer de grandir en France<\/b>.<\/p>\n

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AC Franchise : Quels sont les points forts de votre concept?<\/h2>\n

Christian Couvreur <\/b>: Le groupe Casino existe depuis plus d’un si\u00e8cle, c’est ce qui lui conf\u00e8re un savoir-faire historique.<\/b> Nous faisons de la distribution alimentaire sous divers formats: hypermarch\u00e9s, supermarch\u00e9s, sup\u00e9rettes et discount, que ce soit en milieu rural ou urbain.
Un nouveau concept tr\u00e8s innovant a vu le jour en 2015<\/b> et a \u00e9t\u00e9 d\u00e9ploy\u00e9 dans nos supermarch\u00e9s et hypermarch\u00e9s, concept tenant compte de la volont\u00e9 de Casino de trouver de nouveaux leviers de diff\u00e9renciations sur ses zones de chalandise.
Nous donnons une grande importance \u00e0 l’alimentaire et mettons en avant les diff\u00e9rents m\u00e9tiers que sont la fromagerie, la boucherie, les rayons traiteur, fruits et l\u00e9gumes, produits r\u00e9gionaux…
D’autre part, notre groupe d\u00e9veloppe de nouveaux partenariats en concession<\/b>, avec Starbucks, mais aussi avec des acteurs de la vente de sushis, de jus de fruits press\u00e9s ou encore de laveries automatiques. Nous voulons par cette initiative proposer des services compl\u00e9mentaires \u00e0 notre activit\u00e9 de distributeur.<\/b> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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ACF. : Que faut-il pour r\u00e9ussir en tant que franchis\u00e9?<\/h2>\n

C.C.<\/b> : Le plus important c’est d’\u00eatre un chef d’entreprise<\/b> avec des qualit\u00e9s et de l\u2019exp\u00e9rience en tant que gestionnaire et manager<\/b>. Pour r\u00e9ussir dans notre secteur, il est aussi primordial d\u2019avoir les aptitudes d\u2019un commer\u00e7ant alimentaire et, plus particuli\u00e8rement dans la franchise en supermarch\u00e9, il faut avoir conscience de l\u2019investissement n\u00e9cessaire.<\/b> C’est un engagement quotidien et permanent qui exige du franchis\u00e9 d’\u00eatre en contact direct avec son \u00e9quipe et sa client\u00e8le et s’investir dans la vie locale. C’est un v\u00e9ritable m\u00e9tier de terrain et de proximit\u00e9.<\/b> <\/div>\n

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ACF. : Comment pensez-vous que votre secteur va \u00e9voluer dans les ann\u00e9es avenirs?<\/h2>\n

C.C.<\/b> : Le march\u00e9 de la distribution alimentaire semble s\u2019\u00eatre stabilis\u00e9<\/b>. C’est un \u00e9l\u00e9ment tr\u00e8s s\u00e9curisant pour un entrepreneur qui voudrait s\u2019investir dans la dur\u00e9e dans son tissu \u00e9conomique local, car il n\u2019est pas porteur de risque fort comme cela pourrait \u00eatre le cas pour certains secteurs \u00e0 la mode mais passagers.
Chez Casino, nous misons sur le d\u00e9veloppement de la franchise pour toutes nos enseignes<\/b>. Nous le faisions d\u00e9j\u00e0 auparavant avec nos formats de proximit\u00e9 et avons commenc\u00e9, depuis quelques ann\u00e9es, \u00e0 nous d\u00e9velopper en franchise sur les formats super. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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ACF : Quel est votre bilan de l’ann\u00e9e pr\u00e9c\u00e9dente?<\/h2>\n

C.C.<\/b> : Les supermarch\u00e9s franchis\u00e9s Casino ont progress\u00e9,<\/b> \u00e0 p\u00e9rim\u00e8tre comparable, de 0.7 % en 2015, et de 12 % en surface non comparable, ce qui est tr\u00e8s positif . Le groupe continue de gagner des parts de march\u00e9. <\/div>\n

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ACF : Quelles sont vos perspectives de d\u00e9veloppement?<\/h2>\n

C. C.<\/b> : Huit ouvertures de supermarch\u00e9s Casino en franchise<\/b> sont pr\u00e9vues pour le premier semestre 2016, dont quatre pour le mois de janvier. Huit autres sont programm\u00e9es pour le second semestre, principalement des ralliements ou des reprises de magasins sous enseignes concurrentes.
Nous recherchons particuli\u00e8rement des entrepreneurs int\u00e9ress\u00e9s par des reprises de points de vente en franchise<\/b>, car de nombreuses opportunit\u00e9s seront \u00e0 saisir puisque toute une g\u00e9n\u00e9ration de commer\u00e7ants arrive \u00e0 l\u2019\u00e2ge de la retraite. <\/div>\n","protected":false},"excerpt":{"rendered":"

Interview de Christian Couvreur, directeur franchise hyper et supermarch\u00e9s Casino.\u00a0Acteur historique de la distribution en France, le groupe Casino\u00a0est aujourd\u2019hui un des leaders mondiaux du commerce alimentaire. Toutes les enseignes du distributeur misent sur la\u00a0franchise pour continuer de grandir en France. AC Franchise : Quels sont les points forts de votre concept? Christian Couvreur : […]<\/p>\n","protected":false},"author":48,"featured_media":100223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[458],"tags":[],"class_list":["post-100224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLe Groupe Casino mise sur la franchise pour poursuivre son d\u00e9veloppement en France<\/title>\n<meta name=\"description\" content=\"Interview de Christian Couvreur, directeur franchise hyper et supermarch\u00e9s Casino.\u00a0Acteur historique de la distribution en France, le groupe Casino\u00a0est\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.com\/article\/le-groupe-casino-mise-sur-la-franchise-pour-poursuivre-son-developpement-en-france-8148\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Groupe Casino mise sur la franchise pour poursuivre son d\u00e9veloppement en France\" \/>\n<meta property=\"og:description\" content=\"Interview de Christian Couvreur, directeur franchise hyper et supermarch\u00e9s Casino.\u00a0Acteur historique de la distribution en 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